By Shane Barker February 2nd, 2017 Would you like to connect and engage with customers who are actively seeking your products or services? Then getting your site geared up for local SEO is a must. With growing competition out there, remember to do more than local SEO. Optimize your SEO. You want to squeeze as … Continue reading How to Optimize Your On-Page Signals for Local SEO
Christopher Jan Benitez — January 20, 2017 Follow @christopherjanb— January 20, 2017 Although images can be used to grab the reader’s attention and boost content share-worthiness, using them also increases the overall size of any web page. In turn, browsers will require more time to download and render content. Keep in mind that site loading … Continue reading How to Optimize Your Image in WordPress
Angela Hausman, PhD — January 11, 2017 Follow @MarketingLetter— January 11, 2017 Image courtesy of Socialize Yourself Cheers had the right idea to harness social capital to drive business performance. Those regulars, Norm, Lilith, Frazier, and the rest, counted on the Cheers staff to now only “know their name”, but to care about them as … Continue reading Harness Social Capital to Optimize Business Performance
Lindsay Christensen — December 30, 2016 — December 30, 2016 This is the sixth part of our eight-part series on mastering PPC. In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know … Continue reading Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign
By Birbahadur Singh December 21st, 2016 Over 2G data connection and sometimes even 3G, many face issue of slow internet speed. For e-commerce business, it all results in loss of business. Needless to say, to cash in on user attention fast services have to be provided to drive conversions. AMP load faster than its … Continue reading How To Optimize Your AMP Pages Using Google Search Console
Time-of-day bidding enables agile adjustment to holiday season volatility. If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally … Continue reading ‘Tis the season to optimize search bidding
Dan Shewan — November 10, 2016 — November 10, 2016 The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – … Continue reading 6 Ways to Optimize Images for Commercial Intent Searches
by Shanelle MullinOctober 22, 2016 One of my favorite UX quotes comes from Chikezie Ejiasi, UX lead at Nest. He wrote: “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation … Continue reading When to Use Tabbed Navigation and How to Optimize It
by ZOG Digital Follow @zogdigitalOctober 20, 2016 Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than … Continue reading How To Optimize Content Elements To Earn Featured Snippets
by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing
