New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence. By Constantine von Hoffman Published on May 8, 2026 AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from … Continue reading AI use and fatigue growing among consumers
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. By Constantine von Hoffman Published on May 1, 2026 AI is becoming a standard part of how people shop, but there is a clear limit to how far consumers are willing … Continue reading AI shopping hits a trust ceiling even as AI adoption rises
April 19, 2026 A leader’s guide to getting AI right BY Art Markman Companies are currently grappling with how to use AI, and results vary. At times it can feel like the blind are leading the blind. As you watch leadership in your organization chart a path to engage with AI, what can you do … Continue reading A leader’s guide to getting AI right
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
March 22, 2026 Is AI killing the human voice in writing? BY The Conversation It’s a familiar feeling: You start a text message, and your phone’s auto-complete function suggests several choices for the next word, ranging from banal to hilarious. “I love …” you, or coffee? Or you’re finishing an email, and merely typing the … Continue reading Is AI killing the human voice in writing?
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. By Talisha Padgett Published on March 17, 2026 Last updated on March 17, 2026 Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing … Continue reading Middle managers are the missing link in AI adoption
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
From Concept To Ad Creation, AI Drives Storyboarding by Laurie Sullivan , Staff Writer, October 31, 2025 As the dynamics of advertising continually change, Google has been experimenting with many versions to help brands create ads and quickly get them in front of consumers. Not all have made it into mainstream use. One AI-powered platform, … Continue reading From Concept To Ad Creation, AI Drives Storyboarding
October 15, 2025 The 3 personalities of AI adoption Provide strategic context and human compassion for AI changes to improve success.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
