by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey
by Ari Gillam July 17, 2016July 17, 2016 Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you … Continue reading Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page
by Jordan Con June 29, 2016 Follow @jordanmconJune 29, 2016 LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook … Continue reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
by Personal Branding Blog June 26, 2016June 26, 2016 A good reputation online starts with a professional presence online for your personal brand. The design and content of your website is the first impression your visitors encounter, which will cause them to either leave or want to know more. A well optimized website can bring … Continue reading Optimize Your Brand’s Website for More Visibility
by Anthony Long, , Op-Ed Contributor, June 14, 2016 Uncovering new ways of attracting customers is often a priority for small business owners without large marketing and sales budgets. Luckily, search engines can help level the playing field. Rather than actively seeking out customers, search engines can deliver them directly to businesses, as long as … Continue reading How Small Businesses Can Optimize For Google To Increase Visibility
by Will Fanguy June 12, 2016 Follow @willfanguyJune 12, 2016 How many times have you heard the saying “A picture is worth a thousand words”? It’s become cliché, but it’s true. People respond to images more often and with greater enthusiasm than they do with text-only content. When it comes to marketing and engagement, it’s … Continue reading How to Optimize Your Images for Social Media Mastery
by Roman Kniahynyckyj June 11, 2016 Follow @kniahynyckyjJune 11, 2016 The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has … Continue reading How to Optimize Content for Google Featured Snippet Boxes
by Daniel Woods June 5, 2016June 5, 2016 Managing a high-volume ecommerce website and the complexities of the store is often time consuming. The first step is to get visitors to the site and shopping the products. The next step is to analyze the data of each product and its conversions. Here, we’re sharing some … Continue reading Top Ways to Optimize Your Product Landing Pages
by Shane Barker June 4, 2016 Follow @shane_barkerJune 4, 2016 Although some marketers fail to realize the value of email marketing, you can make the most of it if you use it properly. It not only helps you interact with your audience, it’s also a great way to generate leads. However, converting these leads require … Continue reading 23 Hacks To Optimize Your Email Marketing Campaign
by Chris Abraham June 4, 2016 Follow @chrisabrahamJune 4, 2016 It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans … Continue reading Help Google Help You Optimize Your Content for Search
