Nick Patel — February 14, 2017 Follow @NickMarcom— February 14, 2017 When you sit with your laptop at a quaint café, all set to write a fresh new blog with really great ideas, stop for a moment! What if you write really well and you publish it enthusiastically but your content doesn’t get shared or … Continue reading 3+1 Surefire Ways to Kick Up Conversion Optimization
App Store Optimization: A Huge Opportunity in 2017 by Blair Matsuura, Op-Ed Contributor, February 13, 2017 For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in … Continue reading App Store Optimization: A Huge Opportunity in 2017
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. Marcus Miller on December 27, 2016 In 2016, the inevitable happened, and mobile … Continue reading SEO in 2017: Mobile optimization as a competitive advantage
By Martin Brown December 23rd, 2016 In business, we love efficiency. We love to squeeze that extra 20% out of a process. Just like Einstein, we’d skip the socks to get a few more hours out of life, if only we could get important clients and investors to understand that a lack of socks … Continue reading How Customer Value Optimization Works
Michael Bellina — December 20, 2016 Follow @MigmanMedia— December 20, 2016 Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can’t figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of … Continue reading Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization
James Scherer — December 18, 2016 — December 18, 2016 Are you looking to optimize even more in the coming year? The first couple years in my role as an inbound marketer revolved primarily around driving traffic. I was working for a startup whose focus was brand awareness, building a name for themselves, gaining reputation … Continue reading Results are in: The Top 5 Optimization Tests of 2016
Mark Simmons — December 7, 2016 Follow @mixeddigital— December 7, 2016 PPC (pay per click) advertising is important for online business success and a necessary component for a complete and successful digital marketing campaign. Optimizing your PPC performance, whether it’s through Google Adwords, Bing Ads, Twitter promoted tweets, or Facebook, is one of the best … Continue reading Top 5 Ways to Supercharge Your PPC Optimization
Adam Frankel — December 5, 2016 Follow @FrankelInteract— December 5, 2016 Every digital marketing strategy that you create ultimately revolves around keywords. From content optimization, social media sharing, link building to directly emailing newsletters to the target audience right in their mail box…keywords are an essential tool that help you reach out to your audience. … Continue reading Importance of Keyword Optimization and How to Do It
Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization
Alex Birkett — November 21, 2016 — November 21, 2016 When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. That said, there are some key differences in how experts approach SaaS conversion … Continue reading The Beginner’s Guide to SaaS Conversion Optimization
