Brandon Gains — November 9, 2016 Follow @brandongains— November 9, 2016 Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services. Landing page optimization comes down to achieving an ideal blend of persuasive content, value and minimal design to drive conversions. … Continue reading Landing Page Optimization Strategy Guide
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. Lydia Jorden on November 8, 2016 During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something … Continue reading Holiday optimization tips for remaining competitive in the SERP
Renee Shupe — October 27, 2016 Follow @reneeshupe— October 27, 2016 You need traffic to your website and it’s no secret that search engine optimization to optimise your website is a fantastic way to go. In this article, I’m going to cover what you need to know to make your next website or blog post … Continue reading Is Search Engine Optimization (SEO) Too Hard?
by Richard LarsonOctober 22, 2016 For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. There are steps you can take to ensure that your shopping cart isn’t causing abandonment with small missing items, distractions, … Continue reading Shopping Cart Optimization Tips
by Rebekah MoriOctober 18, 2016 Among the many buzzwords you hear about pay-per-click, or PPC advertising, “conversion-based optimization” or “conversion optimization” may be one that you have come across. While some digital terms are simply a trendy attempt to grab your attention, conversion-based optimization is an important concept to understand when you are looking to … Continue reading Get the Most Out of Your PPC Advertising Budget with Conversion-Based Optimization
by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization
by Sarah Clark Follow @b3netOctober 9, 2016 When you think of SEO, you generally focus exclusively on Google. While Google itself is undoubtedly the biggest search engine in the world now, but then if you consider e-commerce , Amazon is far more important considering it has three times the higher volume of products. Therefore, as … Continue reading 7 Easy Hacks For Amazon Store Optimization
By Michael Georgiou October 7th, 2016 Conversion is the ultimate aim of a business’s online efforts. Everything that we do as part of digital marketing is a means to this end. We pump thousands of dollars and hundreds of hours in our ventures, and if that does not lead to a spike in conversion rate, … Continue reading Growth Hacking Strategies For Conversion Rate Optimization
by Laurie Sullivan, Staff Writer @lauriesullivan, October 6, 2016 Google dominates the first-page U.S. search layout with Knowledge Graph, Carousels, Shopping Ads, Map and other media that continue to impact brands. A study released Thursday provides marketers with tips and alternative strategies to target content. Searchmetrics analyzed the first page of the U.S. search query … Continue reading 4 Google Page One Optimization Tips
by James Brockbank Follow @BrockbankJamesOctober 6, 2016 According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees … Continue reading 10 Tips for Mastering E-Commerce Conversion Rate Optimization
