Category Archives: Public Relations

6 Ways PR Can Improve SEO During the COVID-19 Epidemic

William Comcowich — May 5, 2020 PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine optimization (SEO) provides a cost-effective option to improve search rankings and increase website traffic. More than two-thirds of marketers anticipate reduced budgets, according to a survey by the marketing … Continue reading 6 Ways PR Can Improve SEO During the COVID-19 Epidemic

9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

50+ of the Best PR Tools Every Marketer Should Try [Infographic]

Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic]

PR in 2019 : 9 Stats to Be Aware of When Pitching & Writing Press Releases [Infographic]

Hannah Williams — January 10, 2019 Follow @hannahw95 — January 10, 2019 In today’s hyper-digital world of information overload, journalists and editors simply don’t have time to cover every piece of content they receive. If you’re not able to craft a cunningly effective press release, the likelihood of locking down earned brand exposure is little … Continue reading PR in 2019 : 9 Stats to Be Aware of When Pitching & Writing Press Releases [Infographic]