Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. Alison Lohse on April 13, 2017 Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing attribution … Continue reading How to implement an optimization framework for long-term attribution success
By Kyle Sanders April 13th, 2017 Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. 40% of transactions take place across multiple devices Click To Tweet Beyond that, mobile … Continue reading Mobile Shopping Cart Optimization: Do’s & Don’ts
By Khalid Saleh April 11th, 2017 Let’s be honest – We all would love to have a conversion funnel that converts at an incredible rate. Every shopper who visits our eCommerce website loves it and becomes a loyal customer. Sounds hard to believe, right? You guessed right, it is extremely difficult to please all kinds of … Continue reading How To Design The Perfect Customer Journey For Successful eCommerce Conversion Rate Optimization
Vignesh Subramanyan — April 1, 2017 Follow @v_subramanyan— April 1, 2017 In the first post of this series, we unveiled our new Revenue Ops framework – a cross-functional approach to leverage marketing ops and sales ops together with an increased focus on driving revenue. While we strongly believe in the concept of Revenue Ops as … Continue reading The Second Revenue Ops Pillar: Process Optimization
By David Schneider April 3rd, 2017 When we launched our expert roundup about SEO trends in 2017, some of the answers by the SEO experts that we tapped got me thinking about our own blog optimization strategies in general. Through the years, SEOs have written a variety of how-to guides about optimizing blog posts. Things such … Continue reading Blog Optimization Strategies: How We Optimize For 40K Traffic
Liesha Petrovich — March 30, 2017 Follow @lieshapetrovich— March 30, 2017 In 2016, consumers spent $ 3.45 billion on Cyber Monday. But don’t assume that people were sitting at their desktop computer shopping like the old days (that’s so 2012!). According to Guidance, traffic via mobile devices is now more than 50% of visits to … Continue reading 3 Simple Steps to mCommerce Optimization
Fahad Muhammad — March 19, 2017 — March 19, 2017 When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. … Continue reading What You’ve Forgotten About Landing Page Optimization
Richard Smith — March 18, 2017 Follow @MeRichardsmith— March 18, 2017 Search engine optimization isn’t as straightforward as it sounds. Although, SEO experts have been toiling hard for over a decade now—changing algorithms, user preferences and skill sets have forced them to evolve. In the simplest of terms, any process of optimization might take a … Continue reading Quick Optimization vs. Correct Optimization: Why We Shouldn’t Allow Perfection to Ruin Success
Alex Birkett — March 16, 2017 — March 16, 2017 If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly … Continue reading 4 Uncommon Conversion Rate Optimization Tips
Daniel Burstein — March 7, 2017 — March 7, 2017 Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can … Continue reading Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
