Category Archives: App store Optimization

How To Double Your App Downloads With App Store Optimization

By Gaurav Sharma November 20th, 2017   So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as … Continue reading How To Double Your App Downloads With App Store Optimization

Can the app-retention crisis be addressed with personalized notifications?

Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016   A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?