By Gaurav Sharma November 20th, 2017 So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as … Continue reading How To Double Your App Downloads With App Store Optimization
App Store Optimization: A Huge Opportunity in 2017 by Blair Matsuura, Op-Ed Contributor, February 13, 2017 For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in … Continue reading App Store Optimization: A Huge Opportunity in 2017
Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016 A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?
Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization. Craig Weinberg on August 15, 2016 Remember the good old days of simply optimizing your site for the search engines? According to Apple, 65 percent of … Continue reading Keyword-driven ASO: a quick primer