Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller
Tag Archives: Operations
How to explain marketing operations at different levels: From children to experts
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it’s important. Darrell Alfonso on February 23, 2022 Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing … Continue reading How to explain marketing operations at different levels: From children to experts
Marketing operations and technology shouldn’t ignore the web
While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web
What is marketing operations and who are MOPs professionals?
Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals?
5 Ways Operations Hub Can Fuel Your RevOps Strategy
Kelly Groover November 11, 2021 Are you ready to jump on the RevOps train? RevOps is a business strategy that maximizes your revenue potential by aligning your marketing, sales, and service processes and platforms. If that perked your ears up, you’ll want to learn more about Operations Hub from HubSpot. Operation Hub connects your apps … Continue reading 5 Ways Operations Hub Can Fuel Your RevOps Strategy
Sales Enablement vs. Sales Operations: What’s the Difference?
Rick Kranz July 5, 2021 Shakespeare once asked: “What’s in a name?” As it turns out, the answer is: “A lot!” At the very least, names serve as important labels that identify people, places, and things, as well as provide clues about their unique attributes. Two “names” that get thrown around a lot in the … Continue reading Sales Enablement vs. Sales Operations: What’s the Difference?
4 Ways to Drive Operational Efficiency with Revenue Operations
Drew Cohen April 14, 2021 Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this new RevOps landscape and the best ways to use RevOps … Continue reading 4 Ways to Drive Operational Efficiency with Revenue Operations
5 Easy Automated Solutions to Boost Ecommerce Operations
John Allen April 2, 2021 If you work in ecommerce, especially in a family, small, or even medium enterprise, you will notice just how much repetitive work there is to do. In fact, comparatively small tasks might occupy a significant amount of your time, leaving you feeling detached from the actual decisions and goals in … Continue reading 5 Easy Automated Solutions to Boost Ecommerce Operations
Make Your Business Operations Run Smoothly as Lockdowns Ease
Angela Hausman, PhD April 2, 2021 It’s safe to say that the past year or was exceedingly difficult for almost everyone. As a business owner, you know all too well how frightening the pandemic was, and maybe still is, for your business. If you made it this far – congratulations! However, now that people are … Continue reading Make Your Business Operations Run Smoothly as Lockdowns Ease
The 3-Step Plan for Revenue Operations Success
Nicole Raymond March 30, 2021 In the past, you may have experienced the disconnect between your sales, marketing, and customer success teams and wondered how things in your organization could be so disjointed. When these teams aren’t running like a well-oiled machine, it can cause hiccups and create customer dissatisfaction. This is when revenue operations … Continue reading The 3-Step Plan for Revenue Operations Success
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