Tag Archives: Operations

What is marketing operations and who are MOPs professionals?

Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals? →

5 Ways Operations Hub Can Fuel Your RevOps Strategy

Business Skills

Kelly Groover November 11, 2021 Are you ready to jump on the RevOps train? RevOps is a business strategy that maximizes your revenue potential by aligning your marketing, sales, and service processes and platforms. If that perked your ears up, you’ll want to learn more about Operations Hub from HubSpot. Operation Hub connects your apps … Continue reading 5 Ways Operations Hub Can Fuel Your RevOps Strategy →

Sales Enablement vs. Sales Operations: What’s the Difference?

Sales Operations

Rick Kranz July 5, 2021 Shakespeare once asked: “What’s in a name?” As it turns out, the answer is: “A lot!” At the very least, names serve as important labels that identify people, places, and things, as well as provide clues about their unique attributes. Two “names” that get thrown around a lot in the … Continue reading Sales Enablement vs. Sales Operations: What’s the Difference? →

4 Ways to Drive Operational Efficiency with Revenue Operations

Business Effectiveness

Drew Cohen April 14, 2021 Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this new RevOps landscape and the best ways to use RevOps … Continue reading 4 Ways to Drive Operational Efficiency with Revenue Operations →

5 Easy Automated Solutions to Boost Ecommerce Operations

eCommerce Experience

John Allen April 2, 2021 If you work in ecommerce, especially in a family, small, or even medium enterprise, you will notice just how much repetitive work there is to do. In fact, comparatively small tasks might occupy a significant amount of your time, leaving you feeling detached from the actual decisions and goals in … Continue reading 5 Easy Automated Solutions to Boost Ecommerce Operations →

Make Your Business Operations Run Smoothly as Lockdowns Ease

Business Effectiveness

Angela Hausman, PhD April 2, 2021 It’s safe to say that the past year or was exceedingly difficult for almost everyone. As a business owner, you know all too well how frightening the pandemic was, and maybe still is, for your business. If you made it this far – congratulations! However, now that people are … Continue reading Make Your Business Operations Run Smoothly as Lockdowns Ease →

The 3-Step Plan for Revenue Operations Success

Revenue Generation

Nicole Raymond March 30, 2021 In the past, you may have experienced the disconnect between your sales, marketing, and customer success teams and wondered how things in your organization could be so disjointed. When these teams aren’t running like a well-oiled machine, it can cause hiccups and create customer dissatisfaction. This is when revenue operations … Continue reading The 3-Step Plan for Revenue Operations Success →

5 Ways to Improve E-Commerce Operations Using VoiP

eCommerce Tools

Richard Conn March 5, 2021 If you are looking to supercharge your organization’s e-commerce operations, switching to a VoIP phone system could be hugely beneficial. It’s time to ask yourself how your business shapes up when it comes to communication. There’s a lot more to think about when overhauling your communication techniques and strategy than … Continue reading 5 Ways to Improve E-Commerce Operations Using VoiP →

Building the Right Tech Stack to Support your Revenue Operations Goals

Revenue Generation

Kristin Grages March 2, 2021 The idea of revenue operations (RevOps) continues to gain mindshare among B2B and B2C leaders. How could it not, with its lofty goals of efficiency, alignment, and success? The idea is a simple one: Combine the efforts of sales, marketing, and customer service to maximize revenue opportunities across the customer’s … Continue reading Building the Right Tech Stack to Support your Revenue Operations Goals →

How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Digital Transformation

Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World →