Tag Archives: Operations

Building the Right Tech Stack to Support your Revenue Operations Goals

Kristin Grages March 2, 2021 The idea of revenue operations (RevOps) continues to gain mindshare among B2B and B2C leaders. How could it not, with its lofty goals of efficiency, alignment, and success? The idea is a simple one: Combine the efforts of sales, marketing, and customer service to maximize revenue opportunities across the customer’s … Continue reading Building the Right Tech Stack to Support your Revenue Operations Goals →

How Digital Businesses Should Conduct Operations in a Post-Pandemic World

Digital Transformation

Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World →

How implementing a CDP makes operations more efficient

Customer Engagement

Properly preparing for CDP implementation is the first step to success. Rodric Bradford on November 13, 2020 Implementing a CDP can reportedly have many benefits for marketers, including improving D2C campaigns, but what is the benefit for marketing operations? CDPs remove manual processes for operations, a major benefit of implementation, said Gabrielle Schneider, a solutions … Continue reading How implementing a CDP makes operations more efficient →

How marketers can be more efficient with their data and operations

Data Management

Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations →

Why Your Operations Should be at the Forefront of Your Business Focus

Business Effectiveness

Nicholas Shaw September 22, 2020 Often, businesses focus solely on the product or service they have to offer. This is an integral part of the business, there’s no doubt about that. What is often lacking is an understanding of the inner workings of the company. Operations is the essence of the business. It’s what keeps … Continue reading Why Your Operations Should be at the Forefront of Your Business Focus →

Managing Remote Team Issues for Running Successful Business Operations

Remote Team Management

Angshuman Dev Talukdar September 11, 2020 The COVID-19 pandemic has bought the entire world to a standstill. Countries around the world had to initiate lockdown to curb the spread of this virus but at the same time, it affected various businesses and millions of jobs were at stake. In order to sustain during these hard … Continue reading Managing Remote Team Issues for Running Successful Business Operations →

Engaging Your Staff to Create Replicable Systems to Maximize Profit: 5 Steps You Can Implement This Week to Systematize Your Business Operations

Business Strategy

Dee French September 1, 2020 GraphicMama-team / Pixabay You’ve achieved success in your business because you provide a service that satisfies your clients’ needs. At your core, you know this means your organization has the potential to grow, but your small team is already pushing maximum capacity. How can you take your company to the … Continue reading Engaging Your Staff to Create Replicable Systems to Maximize Profit: 5 Steps You Can Implement This Week to Systematize Your Business Operations →

Is Revenue Operations the Secret to Account-Based Success Right Now?

Account Management

Megan Heuer — April 8, 2020 We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and … Continue reading Is Revenue Operations the Secret to Account-Based Success Right Now? →

3 Hiring Options for Business Leaders Expanding Operations Overseas

Business Development

Victor Snyder — April 2, 2020 No matter where your business is located, you are doing business in the global economy. We all are. Anyone not convinced of this just needs to look at how the markets around the world react to local or regional news. And as companies expand their teams in this global … Continue reading 3 Hiring Options for Business Leaders Expanding Operations Overseas →

Speaking our language: How to pitch marketing operations on new martech

Marketing Strategy

Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities. Amy Gesenhues on March 12, 2020 “Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We … Continue reading Speaking our language: How to pitch marketing operations on new martech →