Tag Archives: Operations

How implementing a CDP makes operations more efficient

Customer Engagement

Properly preparing for CDP implementation is the first step to success. Rodric Bradford on November 13, 2020 Implementing a CDP can reportedly have many benefits for marketers, including improving D2C campaigns, but what is the benefit for marketing operations? CDPs remove manual processes for operations, a major benefit of implementation, said Gabrielle Schneider, a solutions … Continue reading How implementing a CDP makes operations more efficient →

How marketers can be more efficient with their data and operations

Data Management

Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations?  “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations →

Why Your Operations Should be at the Forefront of Your Business Focus

Business Effectiveness

Nicholas Shaw September 22, 2020 Often, businesses focus solely on the product or service they have to offer. This is an integral part of the business, there’s no doubt about that. What is often lacking is an understanding of the inner workings of the company. Operations is the essence of the business. It’s what keeps … Continue reading Why Your Operations Should be at the Forefront of Your Business Focus →

Managing Remote Team Issues for Running Successful Business Operations

Remote Team Management

Angshuman Dev Talukdar September 11, 2020 The COVID-19 pandemic has bought the entire world to a standstill. Countries around the world had to initiate lockdown to curb the spread of this virus but at the same time, it affected various businesses and millions of jobs were at stake. In order to sustain during these hard … Continue reading Managing Remote Team Issues for Running Successful Business Operations →

Engaging Your Staff to Create Replicable Systems to Maximize Profit: 5 Steps You Can Implement This Week to Systematize Your Business Operations

Business Strategy

Dee French September 1, 2020 GraphicMama-team / Pixabay You’ve achieved success in your business because you provide a service that satisfies your clients’ needs. At your core, you know this means your organization has the potential to grow, but your small team is already pushing maximum capacity. How can you take your company to the … Continue reading Engaging Your Staff to Create Replicable Systems to Maximize Profit: 5 Steps You Can Implement This Week to Systematize Your Business Operations →

Speaking our language: How to pitch marketing operations on new martech

Marketing Strategy

Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities. Amy Gesenhues on March 12, 2020 “Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We … Continue reading Speaking our language: How to pitch marketing operations on new martech →

MarTech Overtime: How marketing operations teams can be more effective

Marketing Tools

Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback. Wendy Almeida on October 22, 2019  Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How … Continue reading MarTech Overtime: How marketing operations teams can be more effective →

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