Tag Archives: Opens

Salesforce opens up Lightning Bolt portal templates for specific business needs

Marketing Platforms

The new offerings build on last year’s launch of its Community Cloud template. Barry Levine on September 14, 2016  Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals … Continue reading Salesforce opens up Lightning Bolt portal templates for specific business needs →

How to Boost Your Email Opens and Clickthroughs [Infographic]

Email Marketing Optimization

by Rachel Parker June 29, 2016 Follow @resonancecontJune 29, 2016 Sure, Snapchat and Facebook Live are grabbing all the headlines these days, but believe it or not, simple, old-school email is still one of the most effective content marketing tactics around. And we still have tons of questions about it: What’s the best day and … Continue reading How to Boost Your Email Opens and Clickthroughs [Infographic] →

YouTube opens online version of its Brand Partner Program to school agencies

YouTube

YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages. Tim Peterson on June 23, 2016   YouTube is ready to take even more marketers to school on how to be a YouTube star. The Google-owned video service is opening up an … Continue reading YouTube opens online version of its Brand Partner Program to school agencies →

10 B2B Email Marketing Optimization Hacks for More Opens and Clicks

Email Marketing Optimization

by Tim Asimos May 30, 2016 Follow @timasimosMay 30, 2016 In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B companies continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Once you’ve successfully … Continue reading 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks →

Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop

Statistics

iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop →

About.com Opens Data-Rich Content Creation Idea Studio

Content Management

Laurie Sullivan @lauriesullivan, (June 27, 2015) With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA Studio, supported by more than a dozen creative team members and several data PhDs. The group will take on advertising conglomerates like WPP, which recently … Continue reading About.com Opens Data-Rich Content Creation Idea Studio →

Seattle’s UIEvolution Opens Ann Arbor Office to Grow Auto Business

Business Development

Sarah Schmid UIEvolution, based in Kirkland, WA, makes a technology platform for application delivery, branding, and marketing across screens found everywhere from connected cars to cruise ships. Earlier this month, it announced it has opened an office in Ann Arbor, MI, to service its automotive customers. UIEvolution was established in 2000 as a mobile app … Continue reading Seattle’s UIEvolution Opens Ann Arbor Office to Grow Auto Business →

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