These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat. Chris Wood on May 4, 2023 Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half … Continue reading Bing Chat opens up to more users and developers with API, expanded visual answers
Twitter Opens Advertising To Allow Cannabis Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2023 Twitter has updated its advertising policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines. The social site will only accept pre-authorized sellers and cannabis advertisers licensed by … Continue reading Twitter Opens Advertising To Allow Cannabis Ads
Google Opens Bard Chatbot Test With More Plans For AI In Search by Laurie Sullivan @lauriesullivan, February 6, 2023 Alphabet Chief Executive Sundar Pichai in a blog post on Monday explained how the company will launch a conversational artificial intelligence (AI) service called Bard. The test will let users provide feedback. A public release will … Continue reading Google Opens Bard Chatbot Test With More Plans For AI In Search
TikTok Shop Opens Ecommerce In U.S. by Laurie Sullivan @lauriesullivan, November 11, 2022 TikTok Shop has debuted in the United States to give sellers a place to reach consumers, and consumers a place to make purchases through ecommerce. The feature previously was only available in the UK and several countries in Southeast Asia. To participate … Continue reading TikTok Shop Opens Ecommerce In U.S.
Alejandro Arrieche Last updated: 13 April 2022 The parent company of the world’s largest social media platforms – Meta Platforms – appears to be getting ready to open up its doors for creators to start developing content and digital assets in its metaverse. According to an exclusive report from Reuters published (April 17, 2022), Meta … Continue reading Meta Platforms Opens Up the Doors for the Creation of Digital Assets
Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice by Laurie Sullivan @lauriesullivan, October 8, 2020 Google announced this week the ability to open and search in Android apps using “Hey Google” for all Assistant-enabled Android phones. The ability to do both could become a game changer for brands looking for ways to … Continue reading Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Larry Kim — October 10, 2019 Follow @larrykim This may come as a surprise, but cold emailing is one of the best ways that you can turn your donkey agency into a unicorn agency. You just have to go about it properly. Cold emailing isn’t about spamming your contact list with hundreds of emails a … Continue reading 5 Cold Email Marketing Tips to Get More Opens
Video Transcription Opens New Doors For Search Marketers by Laurie Sullivan @lauriesullivan, June 13, 2019 Trint, the brainchild of Emmy-winning reporter and former foreign correspondent Jeff Kofman, launched a video player on Thursday that allows engines such as Google and Bing to index the audio to text content in search results. “You have a huge … Continue reading Video Transcription Opens New Doors For Search Marketers
