by Tim Asimos May 30, 2016 Follow @timasimosMay 30, 2016 In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B companies continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Once you’ve successfully … Continue reading 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks
by Al Gomez November 25, 2015November 25, 2015 On Monday, November 16, Google announced that social media giant Facebook has allowed some of their content to be indexed by the search engine leader. This means that content (NOT blocked by users) such as profiles, groups, pages, and events that appear on Google search listings could … Continue reading Facebook App Opens Doors To Google App Indexing
iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Laurie Sullivan @lauriesullivan, (June 27, 2015) With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA Studio, supported by more than a dozen creative team members and several data PhDs. The group will take on advertising conglomerates like WPP, which recently … Continue reading About.com Opens Data-Rich Content Creation Idea Studio
Matthew MontoyaMay 25, 2015 In Steven Spielberg’s masterpiece Jaws, a killer shark threatens a small Cape Cod burg. This menacing beast was so scary that children — and some adults — of my generation wouldn’t swim in the ocean (I wouldn’t even swim in a pool) for years. One of the things that made Jaws … Continue reading The Easiest Thing You Can Do To Get More Email Opens On Mobile
Don’t just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment. Daniel Faggella on May 18, 2015 If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, … Continue reading Squeeze More Opens And Clicks From Your “Broadcast” Emails
Sarah Schmid UIEvolution, based in Kirkland, WA, makes a technology platform for application delivery, branding, and marketing across screens found everywhere from connected cars to cruise ships. Earlier this month, it announced it has opened an office in Ann Arbor, MI, to service its automotive customers. UIEvolution was established in 2000 as a mobile app … Continue reading Seattle’s UIEvolution Opens Ann Arbor Office to Grow Auto Business
Victoria LopianoMarch 31, 2015 Getting more engagement on your emails is the ultimate quest for email marketers. We’re all looking for the silver bullet that will give way toimproved metrics and subscribers who don’t just open, read, and click content, but crave it regularly. While I can’t provide you with a magic solution to this … Continue reading Opens, Clicks, Conversions – Oh My! What to Do to Boost Engagement in Your Emails
Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network. Martin Beck on March 10, 2015 Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook … Continue reading Facebook Opens “Topic Data” Firehose To Select Marketers
