Sylvia Montgomery — November 22, 2016 Follow @brandstrong— November 22, 2016 So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Regardless of why you’re exploring new … Continue reading 5 Areas of Expertise to Look for in Your Online Marketing Services Firm
by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. Will Scott on November 21, 2016 I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is … Continue reading Why SMBs should spend more of their budget on online marketing in 2017
Claudia Elliott — November 18, 2016 — November 18, 2016 Running a small business has rewards and challenges. Among the challenges, you need to consider which of the tactics of big business have value and can help you grow. Undoubtedly you’ve read and probably rely on online reviews when choosing who to give your business … Continue reading 3 Ways Online Reviews Can Help You Grow Your Small Business
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
Saurabh Kumar — October 27, 2016 Follow @ineptikus— October 27, 2016 Google Analytics’ defaults to Last-Non-Direct click for its attribution model. Google Adwords’s uses Last Click attribution for its reports. If you do not understand the difference between these two, read on. To attribute is to regard something as being caused by it. Marketing attribution … Continue reading The Role of Attribution in Online Advertising
John Lincoln — November 14, 2016 Follow @johnelincoln— November 14, 2016 Looking for some great new ideas that will bring people in your target market to your website? Try online advertising. But not just any type of online advertising. It’s too often the case that digital marketers play a “shoot in the dark” game when … Continue reading Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel!
Aaron Gray — November 13, 2016 — November 13, 2016 For any business, the holiday season is the time when you’ll see an increase in sales for the year. When the peak season is soon arriving you want to make sure your customers and visitors know about any annual sale you have on offer, so … Continue reading Killer Email Marketing Tips To Increase Online Holiday Sales
Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals
Roee Ganot — November 10, 2016 Follow @RoeeGanot— November 10, 2016 So much of your marketing work is trying to figure out how to reach people online and get them to react to or engage with your content. You do focus groups, study the market, narrow your demographic, and do anything else you can do … Continue reading How Do Users Really Behave Online?
