Mary Lister December 10, 2021 Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a … Continue reading The 85 Best Small Business Ideas for 2022 (by Category!)
Angela Hausman, PhD May 9, 2021 Image courtesy of Open View Partners You face competing demands as you work to manage and oversee all the operations necessary to run a successful small business. So finding the optimal strategies for each functional area that encourage growth and profitability each year is a major challenge if you … Continue reading Modern Marketing Strategies to Grow Your Small Business
Small business often means small data, but there are ways to drive value from it. William Terdoslavich on February 10, 2021 In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars for a small business. Those digital mom-and-pop online stores face the same analytical challenge … Continue reading How small businesses can drive value from small data
Jonathan Crossfield February 6, 2021 Many businesses survived or adapted during lockdown by going online; some for the first time. And every day new businesses start up, eager to attract customers in the digital age. Even if your business operates entirely in the physical world – a café, a shop, a tradie – many potential … Continue reading The Small Business Checklist to Building an Online Presence
Emilee Kyle January 7, 2021 How much do you know about micro-influencers? The way we find out about the products and services we love has evolved at an exponential rate over the years. However, one fact will always remain the same; we are more likely to make a purchase when the product is recommended by … Continue reading How Can You Grow Your Small Business With Micro-Influencers?
Mark Ungerman December 9, 2020 There are many ingredients a small business can use to create consistent, sustainable growth. One underappreciated element is customer service. The relationship between customer service and business growth may seem unclear at first, but the most successful small business leaders know that effective service directly influences revenue and profits. To … Continue reading Stimulate Small Business Growth with Proactive Customer Service
Alon Tvina — March 16, 2020 By adopting a David vs. Goliath mindset, SMBs can find opportunities for growth even in a market riddled with hostile competition In 2017, The Onion published a letter ostensibly penned by Jeff Bezos, titled “My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush … Continue reading How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon
Kaitlyn Hammond — March 16, 2020 You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers read reviews before making a purchase and use social media to help them decide. Customers who take the time to write reviews want to see them posted and discussed. Moreover, … Continue reading How to Leverage Customer Reviews to Grow Your Small Business
Barry Roos — March 11, 2020 In a small business setting, things do not always come up roses and you have to deal with adversity. How you deal with negative experiences is very important. Here are five things that have happened to my small business over the last couple of decades and how I learned … Continue reading Small Business Lessons Learned From Adversity
Gaurav Sharma — February 26, 2020 Do you know how many small businesses are operating out of the U.S.? At last count, there were 30.2 million companies with less than 500 employees (which means they are classified as “small businesses” according to the SBA Office of Advocacy). In fact, the number of small businesses is … Continue reading 14 Tools You Should Use for Your Small Business Growth
