Tag Archives: Online

The Importance of Building an Online Community

Candace Huntly — December 5, 2016 Follow @SongBird_TO— December 5, 2016 Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do … Continue reading The Importance of Building an Online Community →

Essential Tools for Marketing Your Small Business Online

Marketing Tools

Devon Vocke — December 2, 2016 Follow @EvokeStrategy— December 2, 2016 It’s time to take control of your online marketing. You need a plan and you need tools to make it work for you. We’ve gathered some of our favorite tools to provide an online marketing toolkit for your business. These tools break out into … Continue reading Essential Tools for Marketing Your Small Business Online →

10 domain name secrets to repair your online reputation

Domain Names

If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com. Chris Silver Smith on November 30, 2016 If you’re trying to repair your personal reputation online, chances are you have already figured out that … Continue reading 10 domain name secrets to repair your online reputation →

5 Tips to Jump Start Your Online Community

Online Community

Maya Paveza — November 28, 2016 Follow @mayapaveza— November 28, 2016 Whether starting a new community, or moving an existing one, the foundation is the strength of the conversations and content within it. Those conversations go a long way to assure longevity of the community. Life, online or off, is built on a series of … Continue reading 5 Tips to Jump Start Your Online Community →

E-Commerce A-Z: Start Selling Products Online Today

eCommerce

Juan Martinez — November 27, 2016 — November 27, 2016 If you’ve recently decided to launch an e-commerce website, it’s imperative that you first understand the enormity of this undertaking. Although software companies would have you believe the online selling process can be turnkey, the smartest online merchants know there are millions of minor factors … Continue reading E-Commerce A-Z: Start Selling Products Online Today →

5 Tips to Drive Online Community Adoption

Online Communities

Caitlin Zucal — November 23, 2016 Follow @Caitlin_Zucal— November 23, 2016 For organizations launching an online community for the first time or for companies trying to revitalize an existing community, user adoption can be frustrating. Many struggle with how to not only drive customers or employees to the community, but entice them to participate and … Continue reading 5 Tips to Drive Online Community Adoption →

Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

Black Friday

by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday →

5 Smart Ways to Handle Negative Online Comments

Feedback Management

Eric Brantner — November 23, 2016 — November 23, 2016 Whether you’re a writer, YouTuber, or a business owner, negative online comments are probably one of your biggest sources of stress. Not only do negative comments put a serious damper on your mood, they can also damage your reputation. But you are not powerless against … Continue reading 5 Smart Ways to Handle Negative Online Comments →

How to Be an Online Entrepreneur (It’s Not Just About Having a Product)

Entrepreneurship

Matt Orlic — November 23, 2016 — November 23, 2016 Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and … Continue reading How to Be an Online Entrepreneur (It’s Not Just About Having a Product) →

Holiday Online Sales Up 3.5% YoY, Search Drove 40% Of Revenue (DD)

Marketing Guide

by Laurie Sullivan@lauriesullivan, November 23, 2016 Adobe Digital Insights (ADI) Wednesday released data analyzing online sales for the holiday season that shows consumers have spent $25.59 billion between Nov. 1 and Nov. 22, 2016, up 3.5% year-over-year (YoY). Twenty-one of the 22 days already have exceeded $1 billion in online sales. Search ads — at 40%, up 4% … Continue reading Holiday Online Sales Up 3.5% YoY, Search Drove 40% Of Revenue (DD) →