How to Decrease Your Website Bounce Rate


So are you upset about your high website bounce rate?


A high bounce rate is a matter of concern for most website owners who have just started out. But if you can figure out the reason why your visitors are leaving your site so quickly, it can be a lot easier for you to fix the problem.


Bounce rate is the percentage of visitors who land on your website and decide to leave it without visiting another page. If you have a higher bounce rate, it means that your visitors didn’t find your site good enough to stay for any longer.


So they exit it by clicking on another URL, closing the tab or window, or by clicking on the back button. This can harm your SEO by sending a signal to Google that your site is not good enough to rank on search results.


If you don’t want that to happen, you need to start working on reducing your bounce rate right away. According to sources, anything above 80% is considered to be a bad rate. Anything between 30-50% is considered an excellent rate.


But how do you bring down your bounce rate? Here are a few ways to get started.


1. Check your Loading Speed


Have you ever landed on a website that makes you feel like it’s taking hours to load? I am sure you have. So what was your reaction to it? Frustrated, annoyed, and irritated, right? So much so that you left the website without even giving a second thought.


The same can happen to people on your website if you don’t optimize your site for speed. Check your website speed and if it’s taking too long to load, figure out what’s slowing it down. There can be various reasons for the delay in your loading speed.


It can be due to your web hosting service, because of too many themes or plugins being installed, unoptimized images, javascript issues, etc. Make sure to get to the bottom of it and then fix it at the earliest. It can be the main reason for driving your visitors away.


2. Optimize for Mobile


Did you know that 62% of mobile users access the internet from their mobile device? They do this for various purposes, which include visiting your website. So if your website isn’t optimized for mobile devices, the chances are that you’re leaving money on the table.


So make sure that your website is AMP(Accelerated Mobile Page) enabled. Test your site on Google’s Mobile-friendly tool to see whether your site is optimized for mobile devices or not. If not, make sure to get it done now. Choose a good web hosting service and install a mobile-friendly WordPress theme on your site. If you’re using pop-ups, redesign them for mobile devices.


3. Add a Clear CTA


A lot of times your visitors leave your website because they don’t know how to get what you’re offering them. This confuses them and forces them to exist even if they want to stay for longer. Using a clear CTA(call-to-action) button on your website, you can clear out such confusion and direct people to do what you want.


This has two major benefits. First, it helps you retain your users. Second, it helps you boost your conversions. Plus, it encourages people to come back to your site again in the future. So make your CTA big enough for people to notice it.


You should also highlight it by using contrasting colors on the website and in your CTA buttons. Doing that will help you attract attention and make them more effective.


So these are a few important points to consider when you’re trying to reduce your website’s bounce rate. But remember, the above points won’t be effective unless you can create high-quality content that truly engages your audience and helps them solve their problems.

Digital & Social Articles on Business 2 Community

Author: Chris Christoff


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