Tag Archives: need

What it means to be a critical thinker and why marketers need to embrace the concept

Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016   No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept

Entrepreneurial Spirit: Why You Need It and How To Embrace It

Candace Huntly — November 15, 2016 Follow @SongBird_TO— November 15, 2016 Regardless of whether you own a business or you work for someone else, anyone can tap into their entrepreneurial spirit. Most people think that you have to be a business owner to have entrepreneurial spirit, but that’s just not true! It’s a mindset where … Continue reading Entrepreneurial Spirit: Why You Need It and How To Embrace It