Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017
Hal Shelton — December 20, 2016 — December 20, 2016 Starting a small business is no small decision. But despite the countless sacrifices and challenges small business owners face, an overwhelming 84 percent of small business owners would do it all over again. If you’re thinking about taking the plunge and starting a business of … Continue reading 10 Things You Need to Do Before Starting Your Own Business
Jeff Bullas — December 19, 2016 — December 19, 2016 Saving for most of us was something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes … Continue reading 10 Digital Marketing Assets You Need To Invest In Today
Bonnie Harris — December 19, 2016 Follow @waxgirl333— December 19, 2016 CRM Magazine is an excellent resource if you’re considering CRM software for small business. Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for … Continue reading Do You Need a CRM for Small Business?
Melly Devent — December 16, 2016 — December 16, 2016 Everyone has advice and content they want to share… Right now, type your issue into Google and a plethora of solutions will greet you. But finding content that is valuable, provides insight, and teaches you something, is an entirely different story. SaaS (software as a … Continue reading 21 Examples Of The Best SaaS Business Blogs You Need To Read
Adel de Meyer — December 12, 2016 Follow @adeldmeyer— December 12, 2016 Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to … Continue reading Creating A Digital Marketing Strategy – Everything You Need To Know
Mary Lister — December 12, 2016 — December 12, 2016 No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well … Continue reading 4 Elements You Need for an Inspiring Company Mission Statement
Samantha Martin — November 26, 2016 Follow @Socially_Sam— November 26, 2016 Small Business Saturday has become a bigger deal over the past few years encouraging us all to use smaller, independent businesses as part of our Saturday shopping. It falls the day after Black Friday, another trend the UK imported from the US and sends … Continue reading Why We Need Small Business Saturday To Remind Us To Shop Local
By Ivan Kreimer November 23rd, 2016 As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts. After all, 70% of marketers lack a consistent or integrated content strategy for a reason. After working with many companies, I have found … Continue reading 5 Content Marketing Mistakes You Need to Avoid
Samantha Martin — November 20, 2016 Follow @Socially_Sam— November 20, 2016 Social media seems to make up its own rules as it goes along and then changes them randomly every now and then. But some things are just not ok and never will be. They have never been but people have failed to see that … Continue reading The Social Media Faux Pas You Need To Avoid
