Tag Archives: need

Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive

Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive →

Mastering PPC: Why You Need a Mobile Strategy

PPC Marketing

Lindsay Christensen — January 4, 2017 — January 4, 2017 This is the seventh part of our eight-part series on mastering PPC. We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have … Continue reading Mastering PPC: Why You Need a Mobile Strategy →

This Is What You Need To Know About Affiliate Marketing

Affiliate Marketing

Hana LaRock — January 3, 2017 — January 3, 2017 When it comes to marketing your business, it’s nice to have friends. And, by friends, we mean “affiliates.” Affiliate marketing is a great way to spread the word about your company, while also doing a favor for someone else. Affiliate marketing is highly recommended if … Continue reading This Is What You Need To Know About Affiliate Marketing →

3 Leadership Resolutions You Need To Make For 2017

Year Resolutions

Paul Keijzer — January 3, 2017 Follow @Paul_Keijzer— January 3, 2017 There’s no better time to set goals for yourself than the start of the year. And I’m not talking about professional goals or your business’s goals. I’m talking about your personal goals. Your leadership resolutions that’ll set the tone and pace of the year … Continue reading 3 Leadership Resolutions You Need To Make For 2017 →

Everything You Need to Know About Meta Descriptions

Website Development Guidelines

Kasia Perzyńska — January 2, 2017 — January 2, 2017 What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; … Continue reading Everything You Need to Know About Meta Descriptions →

Content Before Design — Why We Need Your Content Before We Design Your Website

Content Strategy

Adam Fout — December 30, 2016 Follow @bluesteeletx— December 30, 2016 We get this question all the time: “Can I just see the design first and send you the content later?” Trust me, I understand why this happens — as human beings, we are visual animals. We need to see something to really be able … Continue reading Content Before Design — Why We Need Your Content Before We Design Your Website →

Open Candidates: The LinkedIn Update You Need to Know Right Now

LinkedIn Jobs

Kristi Russo — December 26, 2016 Follow @russo_k— December 26, 2016 LinkedIn is a very public forum, so if you are like many members, you take care not to say too much. This guarded mindset is especially true if you are thinking about leaving your current job or might be open to the idea. You … Continue reading Open Candidates: The LinkedIn Update You Need to Know Right Now →

3 Things You Need Before Redesigning Your Website

Web Design Guidelines

Jon-Mikel Bailey — December 27, 2016 Follow @jonmikelbailey— December 27, 2016 Before you jump right into a website redesign, there are a few things you’ll want to do. I know you’re excited but some preparation will seriously cut back on gray hairs. If you gather what you need according to the list below, you’ll be … Continue reading 3 Things You Need Before Redesigning Your Website →

Trust & transparency: Why we need it more than ever in 2017

Transparency

Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017 →

10 Things You Need to Do Before Starting Your Own Business

Business Guides

Hal Shelton — December 20, 2016 — December 20, 2016 Starting a small business is no small decision. But despite the countless sacrifices and challenges small business owners face, an overwhelming 84 percent of small business owners would do it all over again. If you’re thinking about taking the plunge and starting a business of … Continue reading 10 Things You Need to Do Before Starting Your Own Business →