Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
Kris Spisak — November 16, 2016 Follow @MidloWeb— November 16, 2016 Being a retailer involves a lot of decision making, from choices of products, to how much to keep on hand in your inventory, to whether you want a bricks-and-mortar store, an ecommerce presence, or a combination of the two. Outside of powerful product descriptions … Continue reading Payment Gateways: What Ecommerce Businesses Need to Know
Candace Huntly — November 15, 2016 Follow @SongBird_TO— November 15, 2016 Regardless of whether you own a business or you work for someone else, anyone can tap into their entrepreneurial spirit. Most people think that you have to be a business owner to have entrepreneurial spirit, but that’s just not true! It’s a mindset where … Continue reading Entrepreneurial Spirit: Why You Need It and How To Embrace It
Lindsey Stemann — November 9, 2016 Follow @lindseystemann— November 9, 2016 What do LinkedIn and Benjamin Franklin have in common? They make your piggy bank a little heavier…Welcome to the family: LinkedIn Salary. You can now get a gauge on average salaries through LinkedIn’s newest product. Here are the three things you need to know … Continue reading LinkedIn Salary: Top 3 Things You Need to Know
Brian Sutter — November 7, 2016 Follow @SmallBizBrian— November 7, 2016 Does your small business have a website? If you answered “no”, you are most definitely not alone. 46% of small businesses say they do not have a website, according to a survey from earlier this year. But wait. Doesn’t that seem high? Surely more … Continue reading 5 Reasons Why Your Small Business Really Does Need a Website
Susan Solovic — November 6, 2016 Follow @SusanSolovic— November 6, 2016 See that thing in front of you that your hands rest on for a good portion of the day? You know what I’m talking about. It’s called a keyboard. Because of the way most of us work today, it’s a good idea to figure … Continue reading The 5 Tips and Tools You Need to Boost Your Productivity
Dennis Koutoudis — November 5, 2016 — November 5, 2016 There is a number of individuals & companies these days who think that LinkedIn works only for B2B companies. However, the reality is that B2C companies can also make very effective use of the LinkedIn platform to achieve further brand awareness, build trust and increase … Continue reading Why B2C Brands Need To Be On LinkedIn!
Erika Dickstein — November 4, 2016 Follow @springinsight— November 4, 2016 So you think you should be blogging about your business. But you aren’t sure how much time and effort you should put into it. As you start digging, you come across overwhelming lists of stats like “45 Reasons to Blog” and “16 Enigmatic Business … Continue reading Do You Need to Blog Everyday to Get Noticed? Not Even Close.
Will Holland — November 1, 2016 Follow @xpndinteractive— November 1, 2016 Learning Management Systems. A dreaded software category for most people who need to do eLearning. They’re bulky, hard to use, hard to integrate, expensive. And the cheaper ones just don’t do what you really need them to do. LMS’s have been poorly executed not … Continue reading Why You Don’t Need an LMS
Joel Goldstein — October 30, 2016 Follow @joelgoldstein— October 30, 2016 Pitching to a new distributor or product broker can be nerve-wracking, but the best way to calm your nerves is to thoroughly prepare. Go into your meeting ready to answer these questions that will most likely come up during the pitch: What’s so different … Continue reading Questions You’ll Need to Answer When Pitching to a Distributor
