Tag Archives: need

The Differences Between SMTP and IMAP (And Why You Need Both)

Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both) →

4 Email Marketing Mistakes You Need to Avoid

Email Marketing Mistakes

Jared Atchison — August 19, 2019 — August 19, 2019 Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. However, too many … Continue reading 4 Email Marketing Mistakes You Need to Avoid →

Why You Need an Insights Department and How To Build It

Business Development

Jessie Coan — August 16, 2019 Follow @jessiecoan — August 16, 2019 geralt / Pixabay Data bombards decision-makers from all sides. And while there is no right answer when it comes to capitalizing on data, the ability to quickly transform it into insights about consumers is what increasingly separates Best-in-Class companies from All Others. The … Continue reading Why You Need an Insights Department and How To Build It →

The Need for Speed in Analytics

Analytics

Sarah Gaffney — August 8, 2019 — August 8, 2019 Lalmch / Pixabay Even though Usain Bolt ran the 100m dash in 9.58 seconds, his speed is no match for the sub-second-by-second power of real-time analytics. Programmers are always searching for new ways to access larger volumes of data with greater speed and ease. This … Continue reading The Need for Speed in Analytics →

A Good First Website Visit: 4 Non-Negotiables You Need

Website Special Guidelines

Kaitlyn Hammond — August 7, 2019 — August 7, 2019 lakexyde / Pixabay Maybe you’re just about to launch your own business, and the next task on your to-do list is to set up your website. Or maybe you already have a website, but you don’t seem to be getting very many leads from it. … Continue reading A Good First Website Visit: 4 Non-Negotiables You Need →

Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives

Sales Guide

Juan Ortiz — August 5, 2019 Follow @jcortiz22 — August 5, 2019 Maybe sales amongst your distributors and other partners have been in a rut. Perhaps your products and services have been around long enough that they’re no longer generating a buzz, or maybe they’re being overshadowed by a newer, flashier line from a competitor. … Continue reading Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives →

It’s not about your company: Why modern marketers need to be customer-centric

Marketing Guide

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric →

What Marketers Need to Know About Gen Z Social Media Habits

Generation Z

Grayson Kemper — July 23, 2019 Follow @g__kemp — July 23, 2019 Nearly all social media users over the age of 18 log onto Facebook at least once a week, according to a recent survey by The Manifest. Members of Generation Z, though, are changing the status quo. Broadly defined as ages 7-22, Gen Z … Continue reading What Marketers Need to Know About Gen Z Social Media Habits →

7 SEM Strategies B2B Organizations Need To Be Deploying

SEO And SEM

Astha Sharma — July 18, 2019 — July 18, 2019 For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics … Continue reading 7 SEM Strategies B2B Organizations Need To Be Deploying →