Category Archives: Email Automation

10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data

Alejandra Zilak July 21, 2021 If you own a business, you’re well aware of the value of having a good email list. It lets you connect with potential and existing customers, and it can help you drive a significant amount of traffic to your website. It also allows you to market to individuals who have … Continue reading 10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data

How Your Autoresponder Emails Can Make or Break Your Support Efforts

Alexandra Marin — December 27, 2019 We’ve all been there – a recent purchase arrived late, you got something completely different than what you ordered, or it came damaged. You’re not happy, and rightly so – you just spent some hard-earned cash on that new product. Time to go to the computer, write a frustration-fueled … Continue reading How Your Autoresponder Emails Can Make or Break Your Support Efforts

4 Advanced Email Marketing Automations and Tactics you Should Use

Daniel Ndukwu — October 18, 2019 Follow @daniel_ndukwu When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realize email blasts and one size … Continue reading 4 Advanced Email Marketing Automations and Tactics you Should Use

The Differences Between SMTP and IMAP (And Why You Need Both)

Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)

10 Steps to Build Your First Email Marketing Automation Drip Campaign

Jaime Nacach — August 14, 2018 Follow @bloominari — August 14, 2018 Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you … Continue reading 10 Steps to Build Your First Email Marketing Automation Drip Campaign

Hey, email marketers — Take a load off and embrace automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation