Austin Gould — August 22, 2019 Follow @Austin_E_Gould — August 22, 2019 Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In order to use blogging to communicate with your audience and drive traffic to your website, you need to understand some important do’s and don’ts. … Continue reading 14 Do’s and Don’ts of Blogging You Need to Know
Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)
Jared Atchison — August 19, 2019 — August 19, 2019 Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. However, too many … Continue reading 4 Email Marketing Mistakes You Need to Avoid
Jessie Coan — August 16, 2019 Follow @jessiecoan — August 16, 2019 geralt / Pixabay Data bombards decision-makers from all sides. And while there is no right answer when it comes to capitalizing on data, the ability to quickly transform it into insights about consumers is what increasingly separates Best-in-Class companies from All Others. The … Continue reading Why You Need an Insights Department and How To Build It
Sarah Gaffney — August 8, 2019 — August 8, 2019 Lalmch / Pixabay Even though Usain Bolt ran the 100m dash in 9.58 seconds, his speed is no match for the sub-second-by-second power of real-time analytics. Programmers are always searching for new ways to access larger volumes of data with greater speed and ease. This … Continue reading The Need for Speed in Analytics
Kaitlyn Hammond — August 7, 2019 — August 7, 2019 lakexyde / Pixabay Maybe you’re just about to launch your own business, and the next task on your to-do list is to set up your website. Or maybe you already have a website, but you don’t seem to be getting very many leads from it. … Continue reading A Good First Website Visit: 4 Non-Negotiables You Need
Juan Ortiz — August 5, 2019 Follow @jcortiz22 — August 5, 2019 Maybe sales amongst your distributors and other partners have been in a rut. Perhaps your products and services have been around long enough that they’re no longer generating a buzz, or maybe they’re being overshadowed by a newer, flashier line from a competitor. … Continue reading Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives
Elisabeth O’Donnell — July 28, 2019 — July 28, 2019 In the beginning, the coolest thing about social media was the ability to reach thousands of people, maybe even millions, for free with just one click. Fast forward to today, where everyone’s trying to make themselves heard on all platforms, creating so much noise that … Continue reading Why All Companies Need Paid Social
Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric
Grayson Kemper — July 23, 2019 Follow @g__kemp — July 23, 2019 Nearly all social media users over the age of 18 log onto Facebook at least once a week, according to a recent survey by The Manifest. Members of Generation Z, though, are changing the status quo. Broadly defined as ages 7-22, Gen Z … Continue reading What Marketers Need to Know About Gen Z Social Media Habits
