Tag Archives: need

3 Things You Need to Know About Facebook Pages

Jennifer BakerAugust 14, 2015 One of the most common questions about managing a business’ presence on Facebook is managing with duplicate profiles, accounts that were set-up incorrectly, or unclaimed pages. This article will address the difference between Facebook personal profiles and pages, unclaimed pages, and merging duplicate accounts. Personal Profiles vs. Pages A Facebook personal … Continue reading 3 Things You Need to Know About Facebook Pages →

5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns

Social Media Marketing

Katie StowAugust 12, 2015 My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when … Continue reading 5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns →

Do You Still Need Technical Skills to be a Conversion Professional?

Conversion Management

Tim AshAugust 13, 2015 Back in 2000, this wouldn’t even be a question – if you don’t have technical skills, you don’t have conversion skills. Managing multiple analytics and testing tools, all with varying level of code complexity, would be impossible, and getting the help of I.T. for every change would be incredibly expensive. (not … Continue reading Do You Still Need Technical Skills to be a Conversion Professional? →

Why You Need to Create Better Mobile Ad Campaigns

Mobile Marketing

Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns →

Why Brands Need A Social Marketing Team To Manage Real-Time Engagement

Branding In Social Media

ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement →

7 Questions to Help Determine If You Need a Website Redesign

Website Audit

Jenny TrasterAugust 3, 2015 Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to … Continue reading 7 Questions to Help Determine If You Need a Website Redesign →

PPC Agency Questions You Need to Ask to Avoid Failure

Outsourcing

Michelle BrammerAugust 3, 2015 So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one – kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do … Continue reading PPC Agency Questions You Need to Ask to Avoid Failure →

How to Conquer With Blog Teams: List of Top Cheap Apps You Need

Blogging

Darin HammondJuly 31, 2015 Software Systems Help Bloggers Build Distance Teams Developers continuously improve amazing software systems, and many integrate every app you can imagine, everything from cloud systems to social media. Through weeks of testing, use, and research, I have discovered the systems and apps that a blogger can use to expand operations using … Continue reading How to Conquer With Blog Teams: List of Top Cheap Apps You Need →

5 Things You Really Need to Know Before You Create a Blog for Your Business

Business Blogging

Mary Ellen EllisJuly 29, 2015 Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page views. Before you create a blog for your business, there are … Continue reading 5 Things You Really Need to Know Before You Create a Blog for Your Business →

Twitter’s New Analytics: What You Need to Know

Analytics

VerticalResponseJuly 28, 2015 Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Audience Insights provides small business owners with … Continue reading Twitter’s New Analytics: What You Need to Know →