Kathleen BoothJuly 17, 2015 [HINT: The answer is YES!] Is your target audience influenced by social media? Will social media really get them to open their pocketbooks? The answer may surprise you. Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $ 1.1 trillion total according to CMO.com. So … Continue reading Do You Need Social Media For Your Small Business?
Al GomezJuly 15, 2015 Here’s a common dilemma for businesses: you get PLENTY of online traffic on your website – BUT hardly any of them become actual paying customers. Sound familiar? It’s a well-known scenario even for big brands. Businesses do almost everything these days to attract audiences: from supporting a recent cause to uploading … Continue reading Why You Need to Learn Conversion Rate Optimization (CRO)
Victoria VessellaJuly 14, 2015 Remote field teams and their managers face a host of challenges that are unique to conducting business outside of a central office location. One of these challenges is the difficulty of engaging field representatives who may feel disconnected from the larger organization in which they work. Providing feedback, whether it be … Continue reading Why Field Teams Need Feedback
Rob WormleyJuly 12, 2015 Scrimping on employee benefits isn’t the way save a few bucks. Employee benefits are more than just the standard healthcare/retirement package. They are the carrot in front of the horse, both enticing and keeping great employees on your team. They can make you stand out in a crowded and competitive industry. … Continue reading Employee Benefits: Everything You Need To know To Stay Competitive
Chad HalvorsonJuly 11, 2015 Leading a team is every kid’s dream. Who doesn’t want to be the hero that slays the enemy, gets the gold, and ultimately leads their people to success? But, the reality of leadership isn’t like the movies—it’s a lot more complicated. Each team member has a different communication style, and brings … Continue reading The Management Skills You Need To Lead Your Team
Juli DuranteJuly 10, 2015 Pop-up ads are often employed by websites trying to push ad content to the forefront of a visitor’s attention. Pop ups established their priority in the 1990s and 2000s, with the first browser-based pop-up blockers emerging in the early 2000s. Their cousin, the hover ad (also known as the lightbox ad), … Continue reading Do Pop-up Ads Actually Work? Here’s the Data You Need
Loren BakerJuly 10, 2015 A lot of folks don’t know this but before getting into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s and then was one of the first advertisers to try … Continue reading 5 Retargeting Ad Platforms You Need To Explore Today
Kevin GallagherJuly 10, 2015 It’s easy to understand why you might want to keep track of your SEO. One of the most obvious ways to do this is via SEO tools. But how good are they really? I get asked by so many marketing managers about the real value of SEO tools, and whether any … Continue reading SEO Tools: Do you Need them and Should You Pay?
Gyles SewardJuly 10, 2015 So how much is a WordPress site? Here’s a question we get asked time and time again. Like most questions about money, the correct answer is… it depends. Helpful, we know. But like when you buy a car, the amount you spend really does make a difference. You can buy a … Continue reading Everything You Need to Know About Costs When Creating a WordPress Website
Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh. Scott Rayden on July 9, 2015 One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right … Continue reading 7 Signs CMOs Need To Examine Their Media Mix
