Tag Archives: need

Does the Budget Process Need Changes?

Alan HartAugust 16, 2015 Why the fundamental process is still valid but the outcome can be more useful and meaningful I’ve covered a lot of material in the last 2 years here in this blog. Most of the entries made reference to the planning, budgeting and analysis processes, all of which are key elements in … Continue reading Does the Budget Process Need Changes? →

2015 Search Engine Ranking Factors and Future Trends That You Need To Know

Search Engine Ranking

Hellen OtiAugust 14, 2015 Any seasoned SEO may attest to the fact that job of an SEO is part skill, and part playing guesswork with search engine algorithms. While the highly guarded secret formula to how items are ranked in search results are protected by search engine companies such as Google, constant research and staying … Continue reading 2015 Search Engine Ranking Factors and Future Trends That You Need To Know →

3 Things You Need to Know About Facebook Pages

Facebook

Jennifer BakerAugust 14, 2015 One of the most common questions about managing a business’ presence on Facebook is managing with duplicate profiles, accounts that were set-up incorrectly, or unclaimed pages. This article will address the difference between Facebook personal profiles and pages, unclaimed pages, and merging duplicate accounts. Personal Profiles vs. Pages A Facebook personal … Continue reading 3 Things You Need to Know About Facebook Pages →

5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns

Social Media Marketing

Katie StowAugust 12, 2015 My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when … Continue reading 5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns →

Do You Still Need Technical Skills to be a Conversion Professional?

Conversion Management

Tim AshAugust 13, 2015 Back in 2000, this wouldn’t even be a question – if you don’t have technical skills, you don’t have conversion skills. Managing multiple analytics and testing tools, all with varying level of code complexity, would be impossible, and getting the help of I.T. for every change would be incredibly expensive. (not … Continue reading Do You Still Need Technical Skills to be a Conversion Professional? →

Why You Need to Create Better Mobile Ad Campaigns

Mobile Marketing

Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns →

Why Brands Need A Social Marketing Team To Manage Real-Time Engagement

Branding In Social Media

ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement →

7 Questions to Help Determine If You Need a Website Redesign

Website Audit

Jenny TrasterAugust 3, 2015 Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to … Continue reading 7 Questions to Help Determine If You Need a Website Redesign →

PPC Agency Questions You Need to Ask to Avoid Failure

Outsourcing

Michelle BrammerAugust 3, 2015 So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one – kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do … Continue reading PPC Agency Questions You Need to Ask to Avoid Failure →

How to Conquer With Blog Teams: List of Top Cheap Apps You Need

Blogging

Darin HammondJuly 31, 2015 Software Systems Help Bloggers Build Distance Teams Developers continuously improve amazing software systems, and many integrate every app you can imagine, everything from cloud systems to social media. Through weeks of testing, use, and research, I have discovered the systems and apps that a blogger can use to expand operations using … Continue reading How to Conquer With Blog Teams: List of Top Cheap Apps You Need →