by Alexis Trinidad April 3, 2016 Follow @iamthefuehrerApril 3, 2016 Google Trends Doing a quick search over at Google Trends on the term “website speed optimization”, and you’ll end up with the data above. This means that people searching worldwide didn’t mind too much about website speed optimization. What can we infer from that? We … Continue reading Need for Speed Optimization This 2016
by Delphine Moulu April 3, 2016 Follow @reelevantappApril 3, 2016 With 5.6% increase in sales and $ 260 billion in revenue (source: Persio), personalization isn’t a nice-to-have but a must-have in email marketing. We’re not talking about inserting each recipient’s first name into your emails here, but real and relevant personalization, which is also the … Continue reading 4 Questions You Need to Ask Yourself to Personalize Your Emails
by Cassie Green April 2, 2016April 2, 2016 It’s a regular problem for designers: Choosing appropriate the fonts you want to use for your website—we call this practice, “font pairing.” By font pairings, I’m referring to how to choose a “set” of fonts (two or more) that will be used for specific types of written … Continue reading Font Pairing in Web Design—How to Choose the Exact Fonts You Need for Your New Website
by Elaine Fogel April 2, 2016 Follow @Elaine_FogelApril 2, 2016 Each week, small business owners and managers are bombarded by countless blog posts, articles, and how-tos on marketing their companies. Many are filled with excellent advice, tips, and statistics to help small businesses grow their revenue. But, few include The Most Powerful Thing Small Businesses … Continue reading The Most Powerful Thing Small Businesses Need to Succeed
by Eric Seal April 1, 2016April 1, 2016 Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI … Continue reading Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
by Wendy Tadokoro March 30, 2016March 30, 2016 As a successful entrepreneur, your business will gradually expand to the point where you can no longer be involved in all the day-to-day business activities. Moving to the next growth phase requires you to create systems that free you from the operational side, and allow you to … Continue reading 5 Business Systemization Mistakes You Need To Avoid
by Nick Lucs March 28, 2016 Follow @nicklucsMarch 28, 2016 When it comes to new employees, hiring is only the beginning of a much larger process. If you want to set your new team members up for success, you need to create an effective employee onboarding process that makes the transition into a new role … Continue reading Everything You Need To Know to Create An Effective Employee Onboarding Program
by Roee Ganot March 28, 2016March 28, 2016 By now, as a marketer you should know how important mobile marketing is for the success of your brand. Mobile is set to soon outpace desktop use for search and web consumption, and Google has placed a premium on sites with mobile friendly designs in search results. … Continue reading What You Need To Know About Google AMP
by Roee Ganot March 28, 2016March 28, 2016 Apple has already dominated the personal tech niche, providing superior products for phones, mp3 players, and personal computers, among others. Now it is entering the publishing game. Well, sort of. Apple has always had a news app on its iPhone, but it has opened up the option … Continue reading What You Need To Know About The Apple News Format
by Randy Milanovic March 26, 2016 Follow @kayak360March 26, 2016 In the world of online marketing gospel, it’s sometimes seems like “do everything you can to improve your search position on Google” is the first commandment. Certainly, search engine optimization is important to most inbound lead generation campaigns. But, should we always take it as … Continue reading Does Your Business Actually Need SEO?
