Jordan Con — February 14, 2017 Follow @jordanmcon— February 14, 2017 B2B marketers are always looking for ways to reach their target audience and drive more demand. Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand — that could be ad buys on a cost per click (CPC) or … Continue reading How to Evaluate Demand Opportunities in 5 Steps
by Bob Apollo Follow @bobapolloAugust 20, 2016 One of the fundamental capabilities that distinguish top sales people – and top sales organisations – from the rest is their ability to accurately qualify sales opportunities from a relatively early stage in the sales process. Effective qualification is important in any sales environment, but it’s absolutely critical … Continue reading A Far Better Way to Qualify Complex Sales Opportunities
by Bob Apollo Follow @bobapolloAugust 13, 2016 How can B2B salespeople (and the sales organisations they work for) identify and engage the prospects that are most likely to buy from them? In even the most successful B2B sales organisations there is always a significant fall-off between the number of qualified sales opportunities that enter the … Continue reading Weeding Out Weak Opportunities (and Improving Sales Forecast Accuracy)
by Alexis Trinidad April 3, 2016 Follow @iamthefuehrerApril 3, 2016 Google Trends Doing a quick search over at Google Trends on the term “website speed optimization”, and you’ll end up with the data above. This means that people searching worldwide didn’t mind too much about website speed optimization. What can we infer from that? We … Continue reading Need for Speed Optimization This 2016
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites. Brian Massey on March 31, 2016 at 11:00 am As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this … Continue reading Are our leading brands also optimization leaders?
by Rachel Clapp Miller March 29, 2016 Follow @ContentRachelMarch 29, 2016 Losing a large opportunity can drain the energy and enthusiasm of even great sales teams. Improving team morale quickly after a lost opportunity is important to getting momentum back in a positive direction. Don’t let one misstep lead to more stumbles. Focus on uncovering … Continue reading Help Your Team Recover From a Lost Opportunity