Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. Scott Heimes on March 24, 2016 A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of … Continue reading Everything you need to know for successful email A/B testing
by Larry Kim March 21, 2016March 21, 2016 The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s … Continue reading RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive
by Justin Wong March 18, 2016 Follow @CurvecommsMarch 18, 2016 For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense … Continue reading 8 Facebook Advertising Terms You Need To Know
by Adam Frankel March 17, 2016 Follow @FrankelInteractMarch 17, 2016 It’s 2016 and web marketers are examining through new trends to decide which ones to pick up. Yesteryear’s top design trends are no longer useful in bringing an outstanding return on investment and new trends are the need of the hour. In 2016, design and … Continue reading Why SEOs Need to Follow These 4 Web Design Trends in 2016?
by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions
by Katerina Petropoulou March 12, 2016 Follow @kat_petropoulouMarch 12, 2016 What should I post next? I’m sure that you’ve asked yourself this question at some point. Managing social media for a (personal) brand, entails a number of different tasks such as creating and posting content, engaging with your community on different platforms, reporting on your … Continue reading Why You Need A Social Media Calendar And How To Create One
by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video
by Larry Kim March 9, 2016March 9, 2016 Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire … Continue reading 29 PPC Tools You Need to Try This Year
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Dave Smitherson March 8, 2016 Follow @advertzonesMarch 8, 2016 The design of our websites, and the ring to our domain names, is increasingly being cited as important as the quality of our work and general employee morale within our working environments. Different colors and designs can affect us psychologically and forward thinking companies are … Continue reading Sustainable Businesses Need Solid Management
