Tag Archives: Myths

Debunking The Myths Of B2B Display Advertising

Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads. Rachel Balik on January 9, 2015   Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display advertising … Continue reading Debunking The Myths Of B2B Display Advertising

11 SEO Myths Restaurant Marketers Need To Forget

Jason Squadro November 21, 2014 Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings and myths, which make it difficult to … Continue reading 11 SEO Myths Restaurant Marketers Need To Forget

5 SEO Myths

By Justin Wilson, Published October 25, 2014 One of the reasons why I love digital is because the landscape changes so quickly – there are always new tools, new techniques and new best practices emerging which you can use on your digital proposition. Keeping up to date with all of these changes is not easy, … Continue reading 5 SEO Myths