4 Myths About Working With A Ghostblogger

February 10, 2015

You know that a blog is critical for engaging your audience, spreading your message, and gaining the favor of search engine algorithms. You know, in short, that your business needs a blog for its content marketing efforts to succeed. You simply don’t have the time, or perhaps the writing capabilities, to achieve it. So what do you do?


You hire a ghostblogger.


And yes, that’s exactly what it sounds like: A writer who will work behind the scenes to develop blog entries in your name and with your brand’s best interests in mind.


There are many advantages to hiring a ghostblogger — you get expertly-written content developed on your behalf, freeing your time to focus on other business competencies — but also some common myths and objections. Let’s spend a few minutes today reflecting on some of these misconceptions about the ghostblogging process:


Myth #1: Other companies don’t hire ghostbloggers, so why should I?


Trust us: There are more companies ghostblogging than you might think, perhaps even some of your peers or direct competitors. Just as 60-70 percent of the New York Times bestsellers are, at any given moment, ghostwritten works, so too is ghostwriting an increasingly and surprisingly common phenomenon in the small business world.


Myth #2: A ghostblogger’s words won’t capture my voice.


Your ghostblogging experience will begin with a consultation call in which the blogger will work to understand and ultimately emulate your voice. A professional writer will be adept at conveying the voice and values of your brand.


Myth #3: My ghostblogger won’t understand my business the way I do.


Actually, that’s true enough — no one will ever understand your business the way you do. Maybe that’s not such a bad thing, though. Your ghostblogger will understand enough of your business to appeal to consumers and leads, without getting overly complicated or technical. That makes for more engaging and effective blog copy.


Myth #4: Working with a ghostblogger is unethical.


Again, ghostblogging is quite common — and if that doesn’t prove it to be ethical, per se, consider that the ultimate goal of ghostblogging is to provide readers with high-quality and meaningful content, and business owners with a convenient way to build their brand. That’s all fine and innocent enough, isn’t it?

Digital & Social Articles on Business 2 Community

(189)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.