Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models
Nasrullah Patel — January 8, 2019 Follow @Peerbits — January 8, 2019 Choosing a right engagement model is a very critical decision for the whole mobile app development process as it directly impacts its execution. Choosing an engagement model is like setting up the foundation on which the whole project stands. The type of engagement … Continue reading A Complete Guide to Understanding Different Kinds of Engagement Models [Infographic]
Ruth Hoffmann — December 6, 2018 — December 6, 2018 QuinceMedia / Pixabay Startup success is not only driven by the availability of capital but also depends largely on the quality of support they receive from backers. Fintech visionaries, such as Paul Graham—Co-founder of Y Combinator for alternatives to conventional funding models (banks)—– and Oleg … Continue reading New Funding Models are Essential for the Startup Ecosystem
Laura Patterson — November 22, 2018 Follow @LauraVEM — November 22, 2018 StartupStockPhotos / Pixabay How do you assign value to your channels and touch points? There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar … Continue reading How to Use Attribution Models to Decipher the Right Mix
Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Sweta Patel on June 7, 2017 Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to … Continue reading Two social media attribution models to use instead of single-touch
Placed CEO David Shim says demand for offline attribution at a tipping point. Greg Sterling on April 12, 2017 at 12:17 pm Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the … Continue reading Cost-per-visit ad models, offline verification set to shake up online advertising
by Ted McConnell, Featured Contributor, December 29, 2016 The following column was previously published in an earlier edition of Online Spin: Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It’s a good question, sort of. When I qualified the answer, telling him that the network in … Continue reading Meddling With Models
George Beall — December 5, 2016 Follow @GeorgePBeall— December 5, 2016 Ever since the turn-of-the-century we have seen the emergence of new business megaliths, the cost of starting a company drop from $ 100k+ to less than $ 10k, and the average lifespan of a company shorten immensely. With all these huge changes in business … Continue reading 4 Business Models Every Startup Should Consider Using
