Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Sweta Patel on June 7, 2017 Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to … Continue reading Two social media attribution models to use instead of single-touch
Placed CEO David Shim says demand for offline attribution at a tipping point. Greg Sterling on April 12, 2017 at 12:17 pm Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the … Continue reading Cost-per-visit ad models, offline verification set to shake up online advertising
by Ted McConnell, Featured Contributor, December 29, 2016 The following column was previously published in an earlier edition of Online Spin: Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It’s a good question, sort of. When I qualified the answer, telling him that the network in … Continue reading Meddling With Models
George Beall — December 5, 2016 Follow @GeorgePBeall— December 5, 2016 Ever since the turn-of-the-century we have seen the emergence of new business megaliths, the cost of starting a company drop from $ 100k+ to less than $ 10k, and the average lifespan of a company shorten immensely. With all these huge changes in business … Continue reading 4 Business Models Every Startup Should Consider Using
by Darleen DeRosa Follow @onpoint_llcAugust 13, 2016 Have you ever wished you could clone your most effective leaders? There’s a better way: Using competency models. Competency modeling is a way to clarify the skills and behaviors that are common denominators among your best performers so you can identify and develop those same leadership characteristics in … Continue reading How To Use Competency Models to Identify Leadership Characteristics
by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained
by Rick Lepsinger July 6, 2016 Follow @onpoint_llcJuly 6, 2016 What do your most effective leaders have in common? Competency modeling is a way to spell out and standardize the leadership characteristics that matter most so you can use them in your hiring, promotion and performance management. While many of the characteristics of top leaders … Continue reading Are Your Competency Models Outdated?
by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
