by Jess Nelson, August 24, 2016 Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a faster, streamlined marketing experience. Branch has launched two new linking solutions for mobile marketers, Journeys and Deep Linked Email. Branch’s Journeys Web to App Marketing … Continue reading Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences
The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
by Roee Ganot Follow @RoeeGanotAugust 15, 2016 Mobile users have outgrown desktop users. That means that when someone is looking at your site, there is a greater possibility that the person is looking at it on a smart phone or a tablet. Yet many brands still have not optimized their sites for mobile users. Some … Continue reading Use This Mobile Friendly Checklist To Make Sure Your Site Is Ready
When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Abraham Nord on August 12, 2016 As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if … Continue reading 7 tips to generate more leads on mobile devices
by Ben Frederick, Staff Writer @mp_benfred, August 8, 2016 To answer the question in the head: Not a whole lot. In the cat-and-mouse game that is the constantly evolving world of ad fraud, the most that can feasibly be done is stop fraudsters from doing what they’re currently doing — but there isn’t really a … Continue reading What’s To Be Done About Mobile Ad Fraud?
by Stacey RudolphAugust 12, 2016 With each passing day, mobile advertising makes more sense. According to latest infographic by Invesp, mobile devices now account for a whopping 53% of paid search clicks. The estimated mobile ad spend is expected to grow from $ 18.54 billion in 2016 to $ 28.25 billion in 2019, a 55% … Continue reading Mobile Search Engine Advertising is the Way to Go [Infographic]
by Ari Gillam Follow @arigillamAugust 5, 2016 More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant … Continue reading Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages
by Chris LayneAugust 17, 2016 The numbers are shocking: while shopping cart abandonment is always a common problem in eCommerce, (according to VentureBurn, 68% of online carts are abandoned during checkout), for mobile customers, the numbers are even more astounding. 97% of mobile shopping carts are abandoned during the checkout process. Why are mobile shoppers … Continue reading 4 Mobile Shopping Cart Design Best Practices
by Suzanna ColbergAugust 15, 2016 Today’s job applicants are more connected than ever before, and they expect your company to be as well. If your organization hasn’t integrated mobile into your talent acquisition strategy, you’re missing out on dozens of high-potential hires. According to Cisco’s 2015 Visual Networking Index Mobile Data Forecast 2014 – … Continue reading How to Make the Most of Your Mobile Talent Assessment Strategy
by Caroline GoanAugust 14, 2016 With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. If you’re using an eCommerce platform, then you likely already have a digital ordering platform of some kind. With this … Continue reading 4 Advantages of a Mobile Product Catalog
