by Laurie Sullivan@lauriesullivan, September 9, 2016 The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is “about as long as it takes to sing the entire alphabet song.” Some 77% of mobile sites take longer than 10 seconds to load when running on 3G networks. On 4G … Continue reading Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Tag Archives: Mobile
Going Mobile: Character Animation in a Mobile Video World
by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World
How to Optimize a Mobile Landing Page that Converts
by shanebarkerAugust 11, 2016 Have you ever needed to ‘pinch and zoom’ to resize content while doing some online browsing on your phone? It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a frustrating and disappointing experience—text is hard to read, images are hard to click, and buttons and links are … Continue reading How to Optimize a Mobile Landing Page that Converts
Going Mobile: How to Make Your Explainer Effective as a Mobile Video
by Claude HarringtonAugust 19, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: How to Make Your Explainer Effective as a Mobile Video
Google Thinks Mobile First Unless It’s A Modular Phone
by Laurie Sullivan, Staff Writer @lauriesullivan, September 2, 2016 A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That’s how many describe Google’s defunct modular mobile phone design … Continue reading Google Thinks Mobile First Unless It’s A Modular Phone
Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker. Tim Peterson on August 31, 2016 Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll cut the … Continue reading Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
5 Ways You Can Use Video More Effectively In Your Mobile Marketing
by Thomas Stocks Follow @VarnMediaAugust 31, 2016 Mobile marketing is big business, and its only going to become more important. With people spending so much time on their smartphones and tablets, the online marketing industry is seeing a marked shift towards providing content aimed at mobile users, with video becoming the most powerful tool. Views … Continue reading 5 Ways You Can Use Video More Effectively In Your Mobile Marketing
Mobile Isn’t Just First, It’s Primary
by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary
Reselling Mobile Apps – Initial Marketing Strategies to Build Your Sales Pipeline
by Andrew Gazdecki Follow @biznessappsAugust 13, 2016 At Bizness Apps, the resellers who leverage our app building platform to build mobile apps for small businesses tend to fall into one of two categories. They are either… Existing marketing or design agencies who want to extend their service offerings to include mobile apps for small business … Continue reading Reselling Mobile Apps – Initial Marketing Strategies to Build Your Sales Pipeline
Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
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