IAB: AI Labeling Cuts Clickthroughs By A Third by Laurie Sullivan , Staff Writer, August 20, 2026 The Interactive Advertising Bureau’s (IAB) open approach to labeling received an update this week. The organization released the second version of its AI Transparency and Disclosure Framework. “Trust is everything between a brand and its customers, and being … Continue reading IAB: AI Labeling Cuts Clickthroughs By A Third
IAB’s updated framework draws the AI disclosure line around what changes consumer perceptions of authenticity, identity, and what’s real. By Constantine von Hoffman Published on August 18, 2026 The IAB released Version 2 of its “AI Transparency and Disclosure Framework” today, updating its guidance for when advertisers, agencies, publishers, platforms, and technology companies … Continue reading IAB updates standard for disclosing AI in ads
AAMP 2.3 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. By Constantine von Hoffman Published on July 30, 2026 AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the … Continue reading IAB Tech Lab gets AI agents ready for real advertising
New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. By Constantine von Hoffman Published on May 27, 2026 The flood of AI crawlers and automated agents is forcing publishers and content owners to face a challenger: Deciding who … Continue reading IAB Tech Lab tackles the growing AI bot problem
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. By Constantine von Hoffman Published on April 28, 2026 IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what … Continue reading IAB Tech Lab updates OpenRTB to better define live content
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. By Constantine von Hoffman March 11, 2026 Publishers have spent the past few years watching their traffic slide — in some cases by more than 50% from search alone … Continue reading IAB proposes new payment rules for AI content access
The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman , January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request. Constantine von Hoffman on June 26, 2025 The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying … Continue reading New IAB Framework aims to bring clarity to gaming ads
