Josh Dreller on February 22, 2016 In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success
Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. Tamar Weinberg on March 24, 2016 Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were … Continue reading Facebook video metrics add richer day-by-day data
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
by Ayrald Hubert March 1, 2016March 1, 2016 Ever since Google rolled out their analytics service in 2005 it has been the most widely used web analytics platform offered. As a result, anyone involved with web sites has quickly found it necessary to understand how to analyze the metrics measured by this tool. And while … Continue reading Website Metrics You Might Have Forgotten
by Sheila Olson February 29, 2016February 29, 2016 Depending on where you are in your marketing journey, digital marketing is either a voodoo-like superstition or a teachable science anyone can master. If you’re in the former camp, you’re probably struggling to master your metrics; measuring results is the difference between wishful thinking and actual return … Continue reading 18 Essential Metrics to Measure Your Digital Marketing
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016 Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability. Janet Driscoll Miller on February 19, 2016 As SEOs, we’re always digging into data. But I often find that SEO consultants and … Continue reading Agency Metrics That Matter In Search & Beyond
by Anna Rodriguez January 26, 2016 Follow @annrodriguez021January 26, 2016 Yes, having hundreds of thousands of followers and millions of views are a great achievement in itself. There’s no denying that. But what is the significance of amassing a huge number of fans and views to your brand? What does it really do for your … Continue reading 6 Social Metrics To Keep Your Eye On To Make The Most Out Of Your Social Strategy
by Nicola Santiago January 20, 2016 Follow @tuningforkeJanuary 20, 2016 Twitter is a social platform that lets you have a live conversation with your audience. But how can you find out whether your marketing tactics are working? Even if you are not a social media manager, it is important that you monitor your activities on … Continue reading Which Twitter Metrics Make Sense for You?
