by Jeremy Taylor December 31, 2015 Follow @JezTaylorUKDecember 31, 2015 From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter (and matter most to your clients). During our recent webinar, ‘Growing your digital marketing agency: … Continue reading Which Metrics Are Essential For Digital Marketing Measurement?
by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
by Barry Roos November 20, 2015 Follow @roositesNovember 20, 2015 Sometimes I think people are too worried about metrics. They want to make sure everything they post to social media gets shared, re-tweeted, liked, etc, etc. Don’t get me wrong, metrics are important, but far from the only value add from social media. For most … Continue reading Social Media: Not All About Metrics
by Alex Ditty November 13, 2015 Follow @seenmomentNovember 13, 2015 Do you know how your Instagram influencers are impacting your social media marketing? It can be hard to measure the ROI of your Instagram influencer activations. This is even more difficult when you’re trying to translate that success to your team or clients. Fortunately, there … Continue reading Meaningful Metrics for Instagram Influencer Marketing
by Kara Burney November 8, 2015 Follow @wkndatburneysNovember 8, 2015 So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you need to answer three simple questions: Which kind of content should I post? Am I reaching the right audience? When is the best time to … Continue reading Metrics That Matter: Facebook Analytics
Fred ShilmoverOctober 25, 2015 When we started InsightSquared almost 5 years ago, I was beginning a new chapter in my career: first-time CEO. The transition wasn’t easy, and I found myself running as fast as I could to figure out what exactly I was supposed to be doing. Between building my team, fundraising, and trying … Continue reading The 8 Metrics I Use to Run My SaaS Company
Scott LambertOctober 8, 2015 When was the last time you conducted a thorough marketing analysis for your business? If your answer is, “I can’t remember,” don’t feel bad. Many business owners deprioritize marketing analyses in the face of more pressing needs. The good news: There’s never a bad time to conduct a detailed marketing analysis … Continue reading 10 Online Marketing Metrics Critical To Your Campaign’s Performance
Shelley PringleSeptember 18, 2015 I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple … Continue reading Instagram Success Metrics for Social Influencer Campaigns
Melissa MegginsonSeptember 17, 2015 Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is known for it’s simple, singular focus on images. In fact, Instagram was so focused on images that up until the release of Instagram advertising, clickable links were … Continue reading Instagram Analytics: The Metrics That Matter
Colin FongSeptember 16, 2015 As a recruiter, you have a lot to pay attention to. You move at 100 miles an hour drumming up job orders from clients and calling, screening, and interviewing candidates. The last thing you want to do is take time away from the activities that get you paid to think about … Continue reading The 3 Indispensable Daily Recruiting Metrics
