Category Archives: eCommerce Metrics

4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers

Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers

Busting e-commerce myths that lead to bad marketing decisions

Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018   Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions

Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates

Analisa Sande — January 3, 2018 — January 3, 2018 As the number of global smartphone users continues to explode, building an online business is one of the fastest ways to economic freedom. Whether you sell souvenirs on Shopify or widgets on WooCommerce, offering your wares to international consumers can help you build a life … Continue reading Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates

Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do

Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do