Category Archives: eCommerce Metrics

Busting e-commerce myths that lead to bad marketing decisions

Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018   Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions

Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates

Analisa Sande — January 3, 2018 — January 3, 2018 As the number of global smartphone users continues to explode, building an online business is one of the fastest ways to economic freedom. Whether you sell souvenirs on Shopify or widgets on WooCommerce, offering your wares to international consumers can help you build a life … Continue reading Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates

Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do

Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do

6 eCommerce Sales Promotions That Convert Like No One’s Business

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 28, 2016 It was Zig Ziglar who said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Sales promotions are one of the best ways to jump these hurdles, proven to drive sales time and time again. The key, though, is to tailor … Continue reading 6 eCommerce Sales Promotions That Convert Like No One’s Business