by Sabel Harris June 27, 2016 Follow @sabelharrisJune 27, 2016 When you send an email, you are probably expecting a response. Sometimes that response comes and sometimes all you hear are the sounds of crickets. The next proper step that you think of is to follow up. You want the answers to the questions you … Continue reading 7 Crucial Metrics to Measure for Follow-Ups
by Sandra Hess June 19, 2016June 19, 2016 The competitive recruiting market has spurred the onset of a technology revolution in the talent acquisition industry, which small, mid-size, and large businesses have embraced. The abundance of data provided by this technology is giving HR teams more power than ever before to make informed decisions when … Continue reading 8 Key Hiring Metrics to Quantify Your Talent Selection Process
by Jason Schell June 13, 2016June 13, 2016 When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve … Continue reading The Pay-Per-Click Metrics You Need To Be Aware Of
by Andrew Sheridan June 5, 2016June 5, 2016 The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices. Display, social, and search marketing efforts on mobile have more consumers choosing to convert over the phone. This has increased the volume of inbound customer calls to … Continue reading 9 Call Attribution Metrics Digital Marketers Can’t Live Without
by Cindy Grimm May 17, 2016May 17, 2016 In today’s fast moving and demanding marketplace, front-line employees must be equipped to handle customer requests in a more nimble, knowledgeable, and engaging manner. Simply checking the box and “processing” requests isn’t enough to keep customers happy. Engagement–being able to connect at a more emotional level–is proving … Continue reading Coaching to Behaviors to Drive Metrics
by Luana Spinetti May 15, 2016 Follow @LuanaTFMay 15, 2016 In November 2014, my starter guide for SMM managers went online here at WHSR to help you create a strategy for all the major social media outlets and then some more (including forums). What that guide lacked – and rightfully so, as that was not … Continue reading Social Media and Blog Metrics for Business – Analyzing User Interaction to Boost Engagement
by Roee Ganot May 14, 2016May 14, 2016 The best search engine optimization tactics may continue to change, but SEO will always be an important part of online marketing. SEO helps you to get more visibility in search, which will help you create more brand exposure and get more traffic. The goal is to convert … Continue reading Top SEO Metrics – B2B Marketing Edition
by Caitlin Zucal April 11, 2016 Follow @Caitlin_ZucalApril 11, 2016 Though the purpose of an online community may be different for every company, all businesses want to generate results from their community engagement efforts. Once the goals of the community (i.e. customer retention, increased revenue, lower support costs) are clearly defined, it is critical that … Continue reading 3 Key Metrics to Measure Community Engagement
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making. Jordan Elkind on April 11, 2016 Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by focusing on … Continue reading 5 customer-centric metrics to implement today
by Alex Birkett March 30, 2016March 30, 2016 When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, … Continue reading How to Find Correlative Metrics For Conversion Optimization
