A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
by Ritika PuriAugust 5, 2016 Let’s face it: the sales process can feel like a rabbit hole. When you’re staring at a computer screen, wondering whether or not to write “that” email, it’s easy to get lost in your imagination. Will your prospect think you’re too aggressive for following up too often or too soon? … Continue reading Craft a Brilliant Follow-Up Strategy with 3 Simple Metrics
Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Jim Yu on August 11, 2016 SEO is now a digital marketing activity used by … Continue reading SEO and the CMO: Communication and board room metrics that matter
by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
by Denise Chan July 19, 2016 Follow @denisechan26July 19, 2016 Paid social can feel like a bit of a gimmick sometimes. How do you assign value to a paid social ad like a Snapchat Filter or a Twitter Ad that targets your audience through emojis? Your followers may have ‘liked’ it and it may have … Continue reading The 7 Paid Social Metrics You Should Be Tracking
by Liesa Opitz July 19, 2016July 19, 2016 In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring … Continue reading Instagram Analytics: 7 Metrics Every Marketer Should Track
by Ben Plomion July 11, 2016 Follow @benplomionJuly 11, 2016 The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion, given that we’ve all been bombarded with such advertising—and more and more consumers are using ad-blocking software to attempt to escape it. But “badvertising” is only … Continue reading Fixing Advertising Means Fixing the Metrics We Measure
by Jean Templin July 7, 2016July 7, 2016 Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the words ‘eye-tracking’ or ‘visual … Continue reading Visual Engagement Metrics: Your Optimization Secret Weapon
by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention
by Jordan Con July 5, 2016 Follow @jordanmconJuly 5, 2016 Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. … Continue reading Building Trust In Social Marketing Metrics With Attribution
