Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started. Peter Minnium on October 7, 2016 “We optimize against over 1,000 variables,” boasted the ad tech CEO just … Continue reading Keep it simple: 10 digital brand metrics that matter
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics. Matt Nitzberg on September 21, 2016 Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue … Continue reading The high price of inflated marketing metrics
by Matthew MacQuarrie Follow @MattMacQuarrieSeptember 18, 2016 Whether your business is well-established or brand new, it’s always important to be mindful of your position—to look at key indicators of your company’s health, vitality, and potential. Getting a sense of these metrics will help you to move forward in your company, wisely but also confidently. Actually … Continue reading Looking Beyond Fiscal Metrics
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
by Julia PayneSeptember 9, 2016 When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly … Continue reading The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]
by Jeremy Ostermiller, Op-Ed Contributor, September 8, 2016 Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Unfortunately, due to larger investments in advertiser-side companies and tools, publishers are at … Continue reading Media Metrics Publishers Can’t Do Without
by Roee Ganot Follow @RoeeGanotSeptember 6, 2016 Generating social media buzz is a great way to create more exposure and excitement for your brand. When most brands put together a plan to create social media buzz, it revolves around the posts they are publishing rather than the posts that others are publishing about the brand. … Continue reading Taking a Closer Look at Social Media Buzz Metrics
by Carl SednaouiAugust 26, 2016 The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is … Continue reading Email Marketing Metrics 101
by Amanda SingletonAugust 23, 2016 For most businesses, their websites are the lifeblood of their inbound marketing efforts and sales enablement tactics. A website that is attractive, informative, and usable pulls in visitors to learn more about your product or service, then keeps them coming back, even after converting them into customers. Whether a business … Continue reading Website Redesign Projects: Key Metrics to Track from Day 1
By Lyena Solomon August 22nd, 2016 Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an attribute of a visitor to your website – where … Continue reading Dimensions & Metrics: Which Is What In Analytics
