Tag Archives: Messages

Consumers Still Confused About Messages In Online Advertising

Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising →

Avoid These Mistakes When Trying To Send Bulk SMS Messages

SMS Marketing

Brian Mikes — October 28, 2016 Follow @betwext— October 28, 2016 I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and … Continue reading Avoid These Mistakes When Trying To Send Bulk SMS Messages →

Holiday Text Messages – Real Life Small Business Text Marketing

SMS Marketing

by Brian Mikes Follow @betwextSeptember 10, 2016 Are you a small business owner? Did you send out a Holiday Text Message to your list over the weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more … Continue reading Holiday Text Messages – Real Life Small Business Text Marketing →

Are Words (In Email Marketing Messages) So Last-Century?

Email Marketing Optimization

by Loren McDonald, Op-Ed Contributor, June 30, 2016 Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric … Continue reading Are Words (In Email Marketing Messages) So Last-Century? →

3 Great Reasons to Personalize Your B2B Email Marketing Messages

Email Marketing Tools

by Suzanne Stock July 1, 2016 Follow @https://twitter.com/marketscanJuly 1, 2016 In a world where buyers have more choice than ever, it is increasingly important to develop meaningful business relationships with the right people. Your target audience wants to feel that you genuinely care about their specific needs and problems; they want to be treated like … Continue reading 3 Great Reasons to Personalize Your B2B Email Marketing Messages →

Messages on digital billboards are now being triggered by four speeds of passing traffic

Marketing Guide

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic →

How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen

Facebook Branding

by Laura Donovan June 10, 2016 Follow @thewordproJune 10, 2016 Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds. Mosseri pointed out four key measures that … Continue reading How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen →

5 Killer Email Techniques That Will Explode Your Messages

Email Marketing

by Brian Basilico March 20, 2016 Follow @bbasilicoMarch 20, 2016 Problem… “Have you ever been pretty darn desperate to attract some cash? I know I have been! In fact, after making $ 0 dollars for almost a year after starting online, I would have given my right leg to attract some quick cash.” “But what … Continue reading 5 Killer Email Techniques That Will Explode Your Messages →

5 Ways To Use Twitter’s Direct Messages As A Small Business

Small Business Tools

by Jeremy Taylor February 28, 2016 Follow @JezTaylorUKFebruary 28, 2016 You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding … Continue reading 5 Ways To Use Twitter’s Direct Messages As A Small Business →

Send More Effective Messages: Five Rules for Smart Multivariate Testing

Email Marketing

Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing →