Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Pam McBrideOctober 17, 2015 It’s a dilemma that’s plagued social media marketers from the beginning: How do you get more people to see your amazing content? You might have a killer blog post, a witty tweet or a beautiful image to share, but if it’s only being seen by a handful of people, that piece … Continue reading 5 Ways to Organically Increase the Reach of Social Messages
Tom HustonJuly 21, 2015 A long, long time ago, the only way to really publicly shame a company was to take out an expensive ad in The New York Times. Nowadays, all you have to do is open your Twitter app. And as fast as you can type “#badcustomerservice,” your complaint is in the public … Continue reading Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work?
Zak JacobsJune 16, 2015 Depending on your point of view, Twitter’s Direct Messages are either a useful way to communicate with potential clients, friends, family members and business leads in private, or a pointless function that is overrun with spammers who bombard every new follower with a generic piece of self-promotion that gets no response … Continue reading Are Twitter Direct Messages About To Make A Comeback?
VerticalResponseApril 21, 2015 Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her.You can enable a setting to Receive Direct Messages from … Continue reading Twitter Announces You Can Now Receive Direct Messages from Any User
Sabel HarrisApril 14, 2015 Living in the digital world provides clear benefits from real-time communication to an all present connection. Sometimes those things may come across as negatives, but the general consensus is a positive one. One stand out negative is that with these new capabilities of being present every minute of the day and … Continue reading The 7 Best Tactics For Personalizing Bulk Messages
by Mark Klein, Oct 22, 2014 According to one survey, in America we spend more time on our smartphones than we do eating. Most of that time is spent checking email. Websites and mail templates are busily being optimized for viewing on mobile devices. With the rise of mobile communications, we are in the midst … Continue reading Mobile Messages: Email, Text Or In-App?
By George Passwater, Published October 10, 2014 There’s more to email marketing than sending out blanket broadcasts and sales letters. What? No? Sure, have you ever tried triggered event emails? In these messages, you use timing and clever copy to attract and convert someone based on some sort of criteria. You could have received … Continue reading How To Boost Your Email Marketing With Triggered Messages
Google My Business has become a very important part of business owners’ online marketing strategies, and as such it is important to maintain it in a good status. Having to manage the Google My Business account and in addition the updates that Google has done lately can be a little challenging, especially when Google shows … Continue reading Google My Business Dashboard: 5 Messages that Need Attention
