Omri BlochMarch 4, 2015 The proliferation of social media — some may say, obsession — has resulted in the opening of social media marketing purse strings. Wide open, in fact. More marketing dollars are being thrown at social media than ever before. From fear of being left behind. The promise of customer growth. The hope … Continue reading Social Media: An Excellent Channel for Companies That Don’t Want to Sell Anything
Tag Archives: Media
Social Media is Like Cooking
Cherry KwanMarch 3, 2015 I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I can’t help but think about food, which led me to realize that social media is just like cooking! Surprisingly, there are many similarities between the two that most people … Continue reading Social Media is Like Cooking
Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
How Much Is Your Social Media Tax
Susan PoirierMarch 3, 2015 No, not a financial burden imposed by the state, but the tax social media can have on an entrepreneur can feel like a huge time-sucker. Dictionary.com presents five ways to define the word tax, the best fit for this article is: Too Many Hats An entrepreneur has a lot to do … Continue reading How Much Is Your Social Media Tax
CMOs: It’s Time to Hand Over Inbound Social Media
Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media
Have Social Media Grammar Police Gone Too Far? (DD)
Frank BocchinoMarch 3, 2015 Full disclosure: Every thing I’ve written has had at least one comma or apostrophe out of place… Maybe a letter or word omitted in haste when meeting a tight deadline. I’m not proud of the fact, but it goes with the territory. It’s not that I’m careless, or couldn’t care less … Continue reading Have Social Media Grammar Police Gone Too Far? (DD)
Social Media Or SEO? 20 Top Marketers Share Their Opinion!
Social media OR SEO – it’s a balancing act to decide which is best to use and to decide which is more important. So, even though I’ve my own opinions, I decided to ask 20 different renowned marketers what their opinion on the was on whether one takes precedence over the other. Q. Social Media … Continue reading Social Media Or SEO? 20 Top Marketers Share Their Opinion!
Why Every Business Should be Using Multiple Social Media Accounts
Business.comMarch 2, 2015 It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to … Continue reading Why Every Business Should be Using Multiple Social Media Accounts
The Sports And Social Media Strategy Of Putting The Fan First
Tom BuchheimMarch 2, 2015 Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City. Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s … Continue reading The Sports And Social Media Strategy Of Putting The Fan First
The Top 3 Problems With Customer Service On Social Media [Infographic]
Bob HutchinsMarch 2, 2015 When it comes to customer service on social media, there are brands that get it…and those that don’t. The brands that truly excel in social media customer service know that response time is everything. But just how fast is “fast?” And what happens when a customer isn’t satisfied by your response? … Continue reading The Top 3 Problems With Customer Service On Social Media [Infographic]
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