Angela Hausman, PhDMarch 7, 2015 I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by the Tweet after spending years convincing clients they needed to use social media analytics to drive their marketing efforts and improve market performance. I immediately jumped to the post and, … Continue reading Are Social Media Analytics Lying to You?
Mari KaneMarch 6, 2015 Outside the email box, Social Media is considered the #1 way to promote your blog content to the world. In the most recent big-screen endorsement of social media, Emma Stone in Birdman describes it as, “An entire world out there where people fight to be relevant every single day.” And, it’s … Continue reading 8 Top Social Media Channels To Promote Your Blog
Steve HammMarch 6, 2015 “The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll increase your brand visibility by posting on more sites. But there’s a limit to this, and in some instances, it might actually be better to concentrate your efforts. It … Continue reading Allocating Time and Resources in Social Media Marketing
Alexandra De ClerckMarch 6, 2015 Social media is all about creating brand awareness and delivering your message to the right people. Companies are seeking brand ambassadors to spread their message across social media, but many companies forget that their most important and loyal brand ambassadors are their employees themselves. Especially companies targeting Millennials, people born … Continue reading Empower Employees To Become Social Media Ambassadors
WishpondMarch 5, 2015 In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize social as a primary revenue source compared to 2014. With these types of statistics I don’t need to explain any further the importance of social media in … Continue reading 5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
Jose CapeloMarch 5, 2015 With the ongoing rise in social media usage and marketing on and through the platform, modern businesses are continually challenged to alter their strategies. Social media marketing (SMM) affects virtually all businesses in varying degrees regardless of their nature, size and scope. True enough, it is the experience of social media … Continue reading 4 Ways That Social Media Marketing Impacts Business
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Dave LandryMarch 5, 2015 Technology has improved many areas of marketing, and customer relationship management is no exception. Rather than dialing a number and sending an email, users now more than ever, ask for a product information, look for help and search for solutions via the web. Whether it’s social media or a company’s website, … Continue reading Why You Need Social Media Customer Service [Infographic]
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Timothy Carter on March 5, 2015 Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, … Continue reading 14 Tips To Incorporate Social Media Into Event Marketing
Anna RodriguezMarch 5, 2015 Social media is a beast. Facebook population alone is bigger than China and most people just won’t last a day without going through their social networks. When someone is online, he is probably on social media. A Global Web Index study reveals that Internet users aged 16-64 spend a daily average … Continue reading How To Create Social Media Promotions That Work
