What content you publish on social media matters but when you publish it matters too. Kim Davis on April 15, 2022 The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing … Continue reading The best times to engage on social media
Tag Archives: Media
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
Consumers Find Things To Do Offline, Rather Than On Social Media
Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media
Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
New function aims to let users enrich and activate first-party data. Constantine von Hoffman on March 21, 2022 Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data … Continue reading Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows by Colin Kirkland , March 18, 2022 New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising … Continue reading 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy by Laurie Sullivan @lauriesullivan, March 10, 2022 AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, in the past two years has seen a dramatic change in their readers’ adoption of technology since the beginning of the pandemic — so … Continue reading AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
How marketers used the Super Bowl to influence fans on social media and search
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?
How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? by Karlene Lukovitz @KLmarketdaily, February 3, 2022 A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV. The survey with 2,000 U.S. … Continue reading How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?
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