How To Stop Wasting Your Money In Retail Media by Kiri Masters , June 7, 2022 Retail media networks are booming, with Marriott and Ulta the latest to enter the segment last month. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with known shoppers, and they provide valuable behavioral insights. With … Continue reading How To Stop Wasting Your Money In Retail Media
Tag Archives: Media
Big Tech Stock Declines Will Drag Down Performance Media
Big Tech Stock Declines Will Drag Down Performance Media by Dave Morgan , Featured Contributor, June 2, 2022 What goes up must go down, whether balloons, birds or baseballs. That’s why Snap slashed its financial guidance last week. It’s not about deprecation of the cookie. It’s not about the device ID. It’s all about the … Continue reading Big Tech Stock Declines Will Drag Down Performance Media
A neuroscientist on the shifts in our media use and the effect on our brains
By Carl D. Marci May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains
Social Media And The Butterfly Effect
Social Media And The Butterfly Effect by Maarten Albarda , Featured Contributor, May 13, 2022 I remember seeing a presentation by Professor Jennifer Aaker at Stanford University in 2010, based on her book “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.” The talk, and her book, outlined … Continue reading Social Media And The Butterfly Effect
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. Chris Wood on May 12, 2022 Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting … Continue reading Social media platforms see sales boost as pandemic shopping habits take root
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration. Akshat Biyani on May 6, 2022 There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. … Continue reading 8 companies that use social media marketing effectively
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. Chris Wood on April 26, 2022 Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory … Continue reading Samsung Ads launches full-service offering Total Media Solution
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times. Constantine von Hoffman on April 18, 2022 The global social media advertising market is expected to reach $ 262 billion by 2028, up from $ 103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of … Continue reading Social media advertising projected to more than double by 2028
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