Category Archives: Technology Evolution

If every company is now a technology company, how should they hire tech talent?

With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa. Kim Davis on July 20, 2023 “We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based … Continue reading If every company is now a technology company, how should they hire tech talent?

Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers  polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan  @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

How Does Technology Manage Your Business Leads?

How Does Technology Manage Your Business Leads? Julia Ching / 27 Jan 2022 Technology revolutionization is changing the ways of business leads management. From communicating with customers to engaging them and selling products and services- everything has taken a shift. In between all, generating leads has also gone under modifications.  Now, almost every industry is … Continue reading How Does Technology Manage Your Business Leads?