The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Corey Patterson on February 2, 2022 Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — … Continue reading 3 social media trends impacting marketing in 2022
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium. Chris Wood on January 27, 2022 Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart … Continue reading Social media marketers need fresh tactics for posting on CTV apps
Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Erika Taylor Montgomery January 17, 2022 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build name recognition and brand … Continue reading Helpful Tips For Choosing The Perfect Social Media Influencer For Your Brand
Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese @mp_joemandese, January 14, 2022 Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus
DeJuan Wright January 12, 2022 I believe that one of the greatest studies ever created is philosophy. That’s because the thing that makes philosophy such an intriguing study is the depth of its simplicity. Some of the simplest statements uttered by thought leaders thousands of years ago can still perfectly describe present-day life. Many statements … Continue reading Methods to Incentivize Social Media Influencers to Promote Your Products
Polina Zakaryan January 12, 2022 Social media etiquette for business is more important than it might seem at first. Just like other social etiquettes, social media etiquette for businesses can help you connect with the people you are talking to by demonstrating that you follow rules of behavior almost everyone can agree with. What Is … Continue reading 8 Social Media Etiquette Rules for Business Save
Arik Hanson January 11, 2022 One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” Good question, right? I mean, there aren’t that many “social media agencies.” But, many ad, PR and digital agencies claim to offer social media … Continue reading Where Did All the Social Media Agencies Go?
Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising by Laurie Sullivan @lauriesullivan, January 11, 2022 Automation has gained popularity among advertisers, as it removes steps from manual and tedious processes in the creation and targeting of ads, from search to display and video. Yet 73% of respondents participating in a study … Continue reading Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Sahail Ashraf January 10, 2022 If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how … Continue reading Simple Tips to Grow Your Social Media Followers
