Elena Cucu December 12, 2021 With such an incredible increase in video content consumption, marketers may be asking themselves if they should create a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even if brands do not populate YouTube as other social media platforms like Facebook or Instagram, … Continue reading 8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic]
Women’s Sports Growth = Marketing Opportunities by Jennifer Davis , December 10, 2021 The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament. This change is not only a testament to the growth of women’s college basketball, but all women’s sports at a … Continue reading Women’s Sports Growth = Marketing Opportunities
Brandon Rochon on why moving culture is more fullfilling than just selling product. Kim Davis on December 10, 2021 “I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?” That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor … Continue reading Multicultural curation is the future in marketing and advertising
DeJuan Wright December 9, 2021 Sales, sales, sales…the dreaded word that makes executives’ heartbeat a little bit faster whenever they hear it. For some, that increased heartbeat can be directly attributed to the sheer enthusiasm that comes with achieving sales goals and all the perks and rewards affixed to sales success. However, for other executives … Continue reading 3 Digital Marketing Tactics That Will Increase Your Website’s Conversion Rate
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?
Dinesh Agarwal December 9, 2021 It is screaming holidays everywhere! Crazy deals on the latest technology, brand new apparel designs, and multiple other lifestyle products have got us whipped, and why not? It is the one time we desire and demand more than usual. Almost every individual is excited and pumped up to ring in … Continue reading 8 Marketing Tips to Boost Your Website Traffic This Festive Season
Jock Breitwieser December 8, 2021 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you to raise brand awareness, boost website traffic, and increase your revenue. However, to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO and … Continue reading 3 Differences Between SEO and SEM in Digital Marketing
Take the next step to boost your digital presence. Online Marketing Gurus on December 9, 2021 Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more … Continue reading 400+ businesses swear by this secret to their digital marketing success
Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
